Chicago Web Design & Development.
Servicing Companies Worldwide
How to Get What You Want From Your Web Copywriter
If you’re in business right now, you want to have a web presence. Having a web presence maximizes the number of people you can reach for the money you spend. Especially if you know what you’re doing. This is where web designers, social media gurus, and copywriters come in. Most people wouldn’t hesitate to hire a web designer. After all, building...
The History and Future of Search Engine Optimization
I’ve been in the Internet Marketing business for ten years this year, and the funny thing is, I remember the dot com boom, but I was just a teenager using America Online then, and I didn’t know what Search Engine Optimization was. If I had, I would be a wealthy man today. I was a programmer, and in those days, developing search engine optimization...
3 Places to Capture Emails for Email Marketing
Companies are strongly encouraged to diversify their marketing efforts to include a range of traffic-driving channels, including SEO, RSS, Social Media, PPC, and Email Marketing, as companies that fail to properly diversify into all these channels are attempting an “all your eggs in one basket” strategy that can be risky with all the changes...
Pinterest Part 2 – Creating a Brand Tableau
As we discussed in our last article, which provided an overview of Pinterest, the site’s users find value in collecting images that elicit an emotional response. For brands, this is a very powerful motivator. Many brands are built on this same emotional response – it’s impossible to look at a pair of Nike shoes without thinking of athletic victory...
Pinterest Part 1 – An Overview
Pinterest is the hottest new social networking site. It’s a combination between Twitter, Tumblr, and Flickr, best described as a micro-blogging photo gallery. Why is Pinterest so popular? The reasons can be condensed into a few key metrics about users and user engagement: Pinterest’s user adoption rate is exploding. In the past 12 months, traffic...
Local Search Marketing: Why Your Brick And Mortar Business Needs A Web Presence
If you run a local business, you may think that the Internet isn’t well-suited to market your business. After all, one of the biggest complaints we hear is that “We don’t want to target the Internet because 90% of our clicks aren’t local and will never shop here.” It’s a pragmatic assessment of targeted traffic – you want your message...




