The Online Strategy Blog

Everything busy marketers need to know about setting, planning, and achieving overall business goals: market and user research, customer interviews, customer journey mapping, buyer personas, analytics and goal tracking, tools, templates, worksheets, business KPIs, and examples.

The Complete Beginner's Guide to Google Analytics

The Complete Beginner's Guide to Google Analytics   

Marketing Effectiveness - How to Measure Your Marketing Success

Marketing Effectiveness - How to Measure Your Marketing Success   

How to Get the Most from Google Analytics - Tips, Tricks & Best Practices

How to Get the Most from Google Analytics - Tips, Tricks & Best Practices   

Google Analytics Multi-Channel Funnel and Attribution Modeling Reports

Google Analytics Multi-Channel Funnel and Attribution Modeling Reports   

Google Analytics Conversion Analysis - Setting Goals

Google Analytics Conversion Analysis - Setting Goals   

How to Champion a Successful Website Redesign Project

How to Champion a Successful Website Redesign Project   

Google Analytics Behavior Analysis - Behavior Flow and Other Reports

Google Analytics Behavior Analysis - Behavior Flow and Other Reports   

Website Redesign Checklist - Project Plan for Success

Website Redesign Checklist - Project Plan for Success   

Google Analytics Acquisition and Channel Reports

Google Analytics Acquisition and Channel Reports   

Google Analytics Audience Analysis and Demographics Reports

Google Analytics Audience Analysis and Demographics Reports   

How to Do SWOT Analysis for Your Website

How to Do SWOT Analysis for Your Website   

Customer Journey Mapping: Best Tips & Examples

Customer Journey Mapping: Best Tips & Examples   

How to Create a Customer Journey Map: Tools & Template

How to Create a Customer Journey Map: Tools & Template   

How to Create Buyer Personas: The Ultimate Marketer's Guide

How to Create Buyer Personas: The Ultimate Marketer's Guide   

What Are Buyer Personas and Why They Are Important to Your Website

What Are Buyer Personas and Why They Are Important to Your Website   

Best Customer Interview Tips and Techniques from a User Interview Expert

Best Customer Interview Tips and Techniques from a User Interview Expert   

Website User Interviews - How to Interview Customers for Marketing Goals

Website User Interviews - How to Interview Customers for Marketing Goals   

How to Calculate Customer Lifetime Value (CLV) to Market to High Value Customers

How to Calculate Customer Lifetime Value (CLV) to Market to High Value Customers   

How to Set Up Google Analytics Goals and Conversion Tracking

How to Set Up Google Analytics Goals and Conversion Tracking   

How to Use Google Analytics: Best Metrics & Reports

How to Use Google Analytics: Best Metrics & Reports