---
title: "Best UX Blog: Improving user experience | Strategy"
description: "Strategy | Web Design | Everything you need to know about UX research, strategy, and design: best practices, examples, tips & mistakes to avoid."
image: https://www.intechnic.com/hubfs/intechnic_2024/assets/images/thumb_thumb_blog.jpg?v2
---

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# The Online Strategy Blog

Everything busy marketers need to know about setting, planning, and achieving overall business goals: market and user research, customer interviews, customer journey mapping, buyer personas, analytics and goal tracking, tools, templates, worksheets, business KPIs, and examples.

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## [![Best Examples of Website Goals and Objectives](https://www.intechnic.com/hubfs/Blog/Featured%20Images/Best%20Examples%20of%20Website%20Goals%20and%20Objectives.jpg) Best Examples of Website Goals and Objectives    Strategy](https://www.intechnic.com/blog/best-examples-of-website-goals-and-objectives/)

## [![The Complete Beginner's Guide to Google Analytics](https://www.intechnic.com/hubfs/Blog/Featured%20Images/The%20Complete%20Beginner's%20Guide%20to%20Google%20Analytics.jpg) The Complete Beginner's Guide to Google Analytics    Strategy](https://www.intechnic.com/blog/complete-beginners-guide-to-google-analytics/)

## [![Marketing Effectiveness - How to Measure Your Marketing Success](https://www.intechnic.com/hubfs/Blog/Featured%20Images/Marketing%20Effectiveness%20%3F%20How%20to%20Measure%20Your%20Marketing%20Success.jpg) Marketing Effectiveness - How to Measure Your Marketing Success    Strategy](https://www.intechnic.com/blog/marketing-effectiveness-how-to-measure-your-marketing-success/)

## [![How to Get the Most from Google Analytics: Tips & Best Practices](https://www.intechnic.com/hubfs/Blog/Featured%20Images/How%20to%20Get%20the%20Most%20from%20Google%20Analytics%20%3F%20Tips%2c%20Tricks%20%26%20Best%20Practices.jpg) How to Get the Most from Google Analytics: Tips & Best Practices    Strategy](https://www.intechnic.com/blog/how-to-get-the-most-from-google-analytics-tips-tricks-best-practices/)

## [![How to Champion a Successful Website Redesign Project](https://www.intechnic.com/hubfs/Blog/Featured%20Images/How%20to%20Champion%20a%20Successful%20Website%20Redesign%20Project.jpg) How to Champion a Successful Website Redesign Project    Strategy](https://www.intechnic.com/blog/how-to-champion-a-successful-website-redesign-project/)

## [![Google Analytics Analysis: Behavior Flow and Other Reports](https://www.intechnic.com/hubfs/Blog/Featured%20Images/Google%20Analytics%20Behavior%20Analysis%20%3F%20Behavior%20Flow%20and%20Other%20Reports.jpg) Google Analytics Analysis: Behavior Flow and Other Reports    Strategy](https://www.intechnic.com/blog/google-analytics-behavior-analysis-behavior-flow-and-other-reports/)

## [![Website Redesign Checklist - Project Plan for Success](https://www.intechnic.com/hubfs/Blog/Featured%20Images/Website%20Redesign%20Checklist%20Project%20-%20Plan%20for%20Success.jpg) Website Redesign Checklist - Project Plan for Success    Strategy](https://www.intechnic.com/blog/website-redesign-checklist-project-plan-for-success/)

## [![Google Analytics Acquisition and Channel Reports](https://www.intechnic.com/hubfs/Blog/Featured%20Images/Google%20Analytics%20Acquisition%20and%20Channel%20Reports.jpg) Google Analytics Acquisition and Channel Reports    Strategy](https://www.intechnic.com/blog/google-analytics-acquisition-and-channel-reports/)

## [![Google Analytics Audience Analysis and Demographics Reports](https://www.intechnic.com/hubfs/Blog/Featured%20Images/Google%20Analytics%20Audience%20Analysis%20and%20Demographics%20Reports.jpg) Google Analytics Audience Analysis and Demographics Reports    Strategy](https://www.intechnic.com/blog/google-analytics-audience-analysis-and-demographics-reports/)

## [![How to Do SWOT Analysis for Your Website](https://www.intechnic.com/hubfs/Blog/Featured%20Images/How%20to%20Do%20SWOT%20Analysis%20for%20Your%20Website.jpg) How to Do SWOT Analysis for Your Website    Strategy](https://www.intechnic.com/blog/how-to-perform-a-swot-analysis-for-your-website/)

## [![Customer Journey Mapping: Best Tips & Examples](https://www.intechnic.com/hubfs/Blog/Featured%20Images/Customer%20Journey%20Mapping%20-%20Best%20Tips%20%26%20Examples.jpg) Customer Journey Mapping: Best Tips & Examples    Strategy](https://www.intechnic.com/blog/customer-journey-mapping-best-tips-examples/)

## [![How to Create a Customer Journey Map: Tools & Template](https://www.intechnic.com/hubfs/Blog/Featured%20Images/How%20to%20Create%20a%20Customer%20Journey%20Map%20-%20Tools%20%26%20Template.jpg) How to Create a Customer Journey Map: Tools & Template    Strategy](https://www.intechnic.com/blog/how-to-create-a-customer-journey-map-tools-template/)

## [![How to Create User Personas for Your Website: The Ultimate Guide](https://www.intechnic.com/hubfs/Blog/Featured%20Images/How%20to%20Create%20Buyer%20Personas%20-%20The%20Ultimate%20Marketer's%20Guide.jpg) How to Create User Personas for Your Website: The Ultimate Guide    Strategy](https://www.intechnic.com/blog/how-to-create-buyer-personas-the-ultimate-marketers-guide/)

## [![What Are User Personas & Why Are They Important to Your Website](https://www.intechnic.com/hubfs/Blog/Featured%20Images/What%20Are%20Buyer%20Personas%20and%20Why%20They%20Are%20Important%20to%20Your%20Website.jpg) What Are User Personas & Why Are They Important to Your Website    Strategy](https://www.intechnic.com/blog/what-are-buyer-personas-and-why-they-are-important-to-your-website/)

## [![Best Customer Interview Tips from a User Interview Expert](https://www.intechnic.com/hubfs/Blog/Featured%20Images/Best%20Customer%20Interview%20Tips%20and%20Techniques%20from%20a%20User%20Interview%20Expert.jpg) Best Customer Interview Tips from a User Interview Expert    Strategy](https://www.intechnic.com/blog/best-customer-interview-tips-and-techniques-from-a-user-interview-expert/)

## [![Website User Interviews: How to Interview Customers](https://www.intechnic.com/hubfs/Blog/Featured%20Images/Website%20User%20Interviews%20%3F%20How%20to%20Interview%20Customers%20for%20Marketing%20Goals.jpg) Website User Interviews: How to Interview Customers    Strategy](https://www.intechnic.com/blog/website-user-interviews-how-to-interview-customers-for-marketing-goals/)

## [![How to Calculate Customer Lifetime Value (CLV)](https://www.intechnic.com/hubfs/Blog/Featured%20Images/How%20to%20Calculate%20Customer%20Lifetime%20Value%20(CLV)%20to%20Market%20to%20High%20Value%20Customers.jpg) How to Calculate Customer Lifetime Value (CLV)    Strategy](https://www.intechnic.com/blog/how-to-calculate-customer-lifetime-value-clv-to-market-to-high-value-customers/)

## [![How to Set Up Google Analytics Goals and Conversion Tracking](https://www.intechnic.com/hubfs/Blog/Featured%20Images/How%20to%20Set%20Up%20Google%20Analytics%20Goals%20and%20Conversion%20Tracking.jpg) How to Set Up Google Analytics Goals and Conversion Tracking    Strategy](https://www.intechnic.com/blog/how-to-set-up-google-analytics-goals-and-conversions-tracking/)

## [![How to Use Google Analytics: Best Metrics & Reports](https://www.intechnic.com/hubfs/Blog/Featured%20Images/How%20to%20Use%20Google%20Analytics%20-%20%20Best%20Metrics%20%26%20Reports.jpg) How to Use Google Analytics: Best Metrics & Reports    Strategy](https://www.intechnic.com/blog/how-to-use-google-analytics-best-metrics-reports/)

## [![How to Measure Your Website’s Performance: Best Metrics & KPIs](https://www.intechnic.com/hubfs/Blog/Featured%20Images/How%20to%20Measure%20Your%20Website's%20Performance%20-%20Best%20Metrics%20%26%20KPIs.jpg) How to Measure Your Website’s Performance: Best Metrics & KPIs    Strategy](https://www.intechnic.com/blog/how-to-measure-your-website-performance-best-metrics-kpis/)

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