UX Research UX Strategy UX Design UX Support Insights Contact

The Online Strategy Blog

Everything busy marketers need to know about setting, planning, and achieving overall business goals: market and user research, customer interviews, customer journey mapping, buyer personas, analytics and goal tracking, tools, templates, worksheets, business KPIs, and examples.

Best Examples of Website Goals and Objectives

Best Examples of Website Goals and Objectives   

Strategy
The Complete Beginner's Guide to Google Analytics

The Complete Beginner's Guide to Google Analytics   

Strategy
Marketing Effectiveness - How to Measure Your Marketing Success

Marketing Effectiveness - How to Measure Your Marketing Success   

Strategy
How to Get the Most from Google Analytics: Tips & Best Practices

How to Get the Most from Google Analytics: Tips & Best Practices   

Strategy
How to Champion a Successful Website Redesign Project

How to Champion a Successful Website Redesign Project   

Strategy
Google Analytics Analysis: Behavior Flow and Other Reports

Google Analytics Analysis: Behavior Flow and Other Reports   

Strategy
Website Redesign Checklist - Project Plan for Success

Website Redesign Checklist - Project Plan for Success   

Strategy
Google Analytics Acquisition and Channel Reports

Google Analytics Acquisition and Channel Reports   

Strategy
Google Analytics Audience Analysis and Demographics Reports

Google Analytics Audience Analysis and Demographics Reports   

Strategy
How to Do SWOT Analysis for Your Website

How to Do SWOT Analysis for Your Website   

Strategy
Customer Journey Mapping: Best Tips & Examples

Customer Journey Mapping: Best Tips & Examples   

Strategy
How to Create a Customer Journey Map: Tools & Template

How to Create a Customer Journey Map: Tools & Template   

Strategy
How to Create User Personas for Your Website: The Ultimate Guide

How to Create User Personas for Your Website: The Ultimate Guide   

Strategy
What Are User Personas & Why Are They Important to Your Website

What Are User Personas & Why Are They Important to Your Website   

Strategy
Best Customer Interview Tips from a User Interview Expert

Best Customer Interview Tips from a User Interview Expert   

Strategy
Website User Interviews: How to Interview Customers

Website User Interviews: How to Interview Customers   

Strategy
How to Calculate Customer Lifetime Value (CLV)

How to Calculate Customer Lifetime Value (CLV)   

Strategy
How to Set Up Google Analytics Goals and Conversion Tracking

How to Set Up Google Analytics Goals and Conversion Tracking   

Strategy
How to Use Google Analytics: Best Metrics & Reports

How to Use Google Analytics: Best Metrics & Reports   

Strategy
How to Measure Your Website’s Performance: Best Metrics & KPIs

How to Measure Your Website’s Performance: Best Metrics & KPIs   

Strategy