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The Online Strategy Blog

Everything busy marketers need to know about setting, planning, and achieving overall business goals: market and user research, customer interviews, customer journey mapping, buyer personas, analytics and goal tracking, tools, templates, worksheets, business KPIs, and examples.

Best Examples of Website Goals and Objectives

Best Examples of Website Goals and Objectives   

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The Complete Beginner's Guide to Google Analytics

The Complete Beginner's Guide to Google Analytics   

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Marketing Effectiveness - How to Measure Your Marketing Success

Marketing Effectiveness - How to Measure Your Marketing Success   

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How to Get the Most from Google Analytics: Tips & Best Practices

How to Get the Most from Google Analytics: Tips & Best Practices   

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How to Champion a Successful Website Redesign Project

How to Champion a Successful Website Redesign Project   

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Google Analytics Analysis: Behavior Flow and Other Reports

Google Analytics Analysis: Behavior Flow and Other Reports   

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Website Redesign Checklist - Project Plan for Success

Website Redesign Checklist - Project Plan for Success   

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Google Analytics Acquisition and Channel Reports

Google Analytics Acquisition and Channel Reports   

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Google Analytics Audience Analysis and Demographics Reports

Google Analytics Audience Analysis and Demographics Reports   

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How to Do SWOT Analysis for Your Website

How to Do SWOT Analysis for Your Website   

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Customer Journey Mapping: Best Tips & Examples

Customer Journey Mapping: Best Tips & Examples   

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How to Create a Customer Journey Map: Tools & Template

How to Create a Customer Journey Map: Tools & Template   

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How to Create User Personas for Your Website: The Ultimate Guide

How to Create User Personas for Your Website: The Ultimate Guide   

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What Are User Personas & Why Are They Important to Your Website

What Are User Personas & Why Are They Important to Your Website   

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Best Customer Interview Tips from a User Interview Expert

Best Customer Interview Tips from a User Interview Expert   

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Website User Interviews: How to Interview Customers

Website User Interviews: How to Interview Customers   

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How to Calculate Customer Lifetime Value (CLV)

How to Calculate Customer Lifetime Value (CLV)   

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How to Set Up Google Analytics Goals and Conversion Tracking

How to Set Up Google Analytics Goals and Conversion Tracking   

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How to Use Google Analytics: Best Metrics & Reports

How to Use Google Analytics: Best Metrics & Reports   

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How to Measure Your Website’s Performance: Best Metrics & KPIs

How to Measure Your Website’s Performance: Best Metrics & KPIs   

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