Chicago Web Design & Development.
Servicing Companies Worldwide
6 Common Mistakes Small Businesses Make with Their Web Strategy
“You have to have a web strategy.” These days, that’s an overriding mantra that small businesses hear, to the point that you might feel like you’re going to drive off a cliff if you don’t hurry up and get a website, blog, Twitter account, Facebook business page, and anything else you can think of. While it is true that you need to have a...
Pinterest Part 2 – Creating a Brand Tableau
As we discussed in our last article, which provided an overview of Pinterest, the site’s users find value in collecting images that elicit an emotional response. For brands, this is a very powerful motivator. Many brands are built on this same emotional response – it’s impossible to look at a pair of Nike shoes without thinking of athletic victory...
Local Search Marketing: Why Your Brick And Mortar Business Needs A Web Presence
If you run a local business, you may think that the Internet isn’t well-suited to market your business. After all, one of the biggest complaints we hear is that “We don’t want to target the Internet because 90% of our clicks aren’t local and will never shop here.” It’s a pragmatic assessment of targeted traffic – you want your message...
Should You Forego a Company Website in Favor of a Facebook Page?
An option that many business owners are considering is putting their time and effort into developing a great Facebook page, instead of building a business or company website. The Facebook Page approach has several advantages over the business website, but it’s not for everyone, and in times when available marketing funds are tight, putting more effort...
A Guide to Online Job Titles: Dissecting the Acronyms
As though it’s not difficult enough to keep up with the latest tech innovations, you also need to keep up with and master all the terminologies associated with them. New technologies also mean new jobs with new titles, and with companies transitioning to digital spaces, you’re going to want be two steps ahead when it comes to knowing who’s...
Why You Should Hire a Professional Writer for Web Copy
A website is often the first way a potential client encounters your company. In the past, they may have turned to the Yellow Pages, but now the fastest way to get the products and services you need is by doing a web search. But what happens after they land on your web page? Do they take a risk and give you a call, or do they click away and move on...







