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The Intechnically Savvy Blog: by Samuel Smith

Samuel Smith is a published author, internet marketing professional, copywriter, and journalist. You can learn more about his work at isamuel.com.
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The History and Future of Search Engine Optimization

I’ve been in the Internet Marketing business for ten years this year, and the funny thing is, I remember the dot com boom, but I was just a teenager using America Online then, and I didn’t know what Search Engine Optimization was. If I had, I would be a wealthy man today. I was a programmer, and in those days, developing search engine optimization...

May 14th, 2012 by Samuel Smith
Posted in Online Marketing, Web Development

3 Places to Capture Emails for Email Marketing

Companies are strongly encouraged to diversify their marketing efforts to include a range of traffic-driving channels, including SEO, RSS, Social Media, PPC, and Email Marketing, as companies that fail to properly diversify into all these channels are attempting an “all your eggs in one basket” strategy that can be risky with all the changes...

May 10th, 2012 by Samuel Smith
Posted in Online Marketing

Pinterest Part 2 – Creating a Brand Tableau

As we discussed in our last article, which provided an overview of Pinterest, the site’s users find value in collecting images that elicit an emotional response. For brands, this is a very powerful motivator. Many brands are built on this same emotional response – it’s impossible to look at a pair of Nike shoes without thinking of athletic victory...

May 7th, 2012 by Samuel Smith
Posted in Business, On the Radar, Online Marketing

Pinterest Part 1 – An Overview

Pinterest is the hottest new social networking site. It’s a combination between Twitter, Tumblr, and Flickr, best described as a micro-blogging photo gallery. Why is Pinterest so popular? The reasons can be condensed into a few key metrics about users and user engagement: Pinterest’s user adoption rate is exploding. In the past 12 months, traffic...

Local Search Marketing: Why Your Brick And Mortar Business Needs A Web Presence

If you run a local business, you may think that the Internet isn’t well-suited to market your business. After all, one of the biggest complaints we hear is that “We don’t want to target the Internet because 90% of our clicks aren’t local and will never shop here.” It’s a pragmatic assessment of targeted traffic – you want your message...

April 30th, 2012 by Samuel Smith
Posted in Business, Online Marketing

Should You Forego a Company Website in Favor of a Facebook Page?

An option that many business owners are considering is putting their time and effort into developing a great Facebook page, instead of building a business or company website. The Facebook Page approach has several advantages over the business website, but it’s not for everyone, and in times when available marketing funds are tight, putting more effort...

April 19th, 2012 by Samuel Smith
Posted in Business, Social Media

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