1. Know your website
Before you add more content, analyze your website carefully. If you have a site map, it will help you out. Make a list of URLs on your website, and go through the content of every URL. An excel sheet would be useful here. Highlight the pages that need improvement (the ones that have spelling mistakes, copied content, or very less content).
2. Check page ranks
Make a note of pages that ranked high on Google before the update, and are now down after the Panda attack. Focus on those pages and improve their quality. Share them more on Twitter, Facebook, and Google Plus.
3. Improve internal links
Google likes linking- both internal and external. Keep that in mind as you write new posts. Keep them interlinked according to proper keywords. If one post links to another, it would be helpful for users to find data on your blog, and Google loves it when you are considerate towards your visitors.
4. Clean your website
Visit your website and remove any pages or posts that are unrelated to your site. Also, when you add something to your website, stop and ask yourself, “Will it add value to my website?
5. Use Google
Use Google related services, like Youtube, Google Plus, and Blogger wherever you can, because Google prefers its own sites more than others. A bit partial, but yeah, that’s how it works.
6. Get authenticity
If your website has low page ranks, then get high quality backlinks by submitting guest posts on high PR websites. I’m guessing you already knew that, but if you didn’t, start now.
7. Don’t get greedy
If you place too many ads on your pages, your viewers would be lost, and wouldn’t find any useful content on your website. And you know how Google feels when your visitors aren’t happy.
8. Learn from history
Daniweb was affected by Google Panda update the first time in Feb 2011, and then again in July. But it recovered both times. How? They changed the complete URL structure of their website. Also, they checked their RSS feed and removed all duplicate content that they could find. And then they removed their tag clouds. And bingo- they’re back on charts.
9. Listen to what they’re saying
Google says that it makes changes in its algorithms to make searches more efficient. But sometimes a good website might get caught in the process, and for that, it will try to get it up again. So if you think you are running a great website, just let Google know that your website is genuine and got caught up in the update by mistake.
10. Focus on your niche
Do not deviate from your niche just because you feel something else is hot on the web now. Keep your website focused on just one thing.
And here is one super tip: Always post well explained and original pieces that would be loved by people.