Calls-to-action are elements on your webpage that should prompt your visitors to take action. Whether it’s a making a purchase, contacting sales, or subscribing to your newsletter, a call-to-action is intended to drive visitors to do something that will engage them with your company, brand, product or service.
5 important calls-to-action include:
Ebooks and whitepapers
Encourage visitors to take action by offering information on best practices or guides on how to solve a problem or improve a process. The purpose of Ebooks and whitepapers is to educate and persuade, so make sure your content resonates with a specific call-to-action, whether it’s to purchase a product or subscribe to your mailing list.
Contests and promotions
Keep visitors engaged on your website with on-going offers and opportunities. One example of this is to offer a bonus for participating in a campaign, and providing additional opportunities for bonus offers in future campaigns.
Email newsletter subscription
Whether you are introducing a new product, promoting a campaign, or just want to say hello to your readers, you need to set a goal for what you want fans to take away from your newsletter. Make sure it’s as clear and obvious as possible what exactly you want people to do once their done reading your newsletter.
Create a sense of urgency by offering a limited time offer, or free test drive that allows visitors to get a feel for your product or service on a personal level.
Provide a testimonial from happy customers. Nothing persuades consumers to take action like other consumers who have taken action, and were happy with the results.
If you don’t want to lose visitors to your site, make sure to have plenty of calls-to-action. These represent potential opportunities for conversion.