A recent study by Customer Respect Group, noted an “overall poor performance of industry websites.” The top reasons for failure were as follows: company-centric websites make browsing too difficult; content missing, repeated and poorly worded; and site search doesn’t work for typical tasks.The report also states that consumers have less patience with poorly designed websites due to a much broader experience of what is possible online. Insurers must aim for content-driven websites that provide users with a sense of where to access the content they seek.
Here are some great examples of insurance websites that keep users engaged and display great use of technology while still delivering their messages clearly and effectively:
13. State Farm
15. Altus Financial
16. MiPlan Life