Designing a website for a nonprofit agency is one of the more difficult projects that a design agency can undertake. An effective nonprofit website must raise awareness for a cause, create a sense of urgency around the problem, provoke an emotional response in the visitor, demonstrate the organization’s ability to address the issue, inspire the visitor to take immediate action, and accept donations through the website. The best nonprofit websites even give visitors a reason to return to the site, such as to sign up for upcoming events, read newly-published reports, etc. All of these tasks must be accomplished without the visitor getting anything tangible in return—except possibly a t-shirt or a tote bag. Understanding the customer journey to create a superior user experience is, therefore, critical to the success of the website. We have reviewed the user experience (UX) of several nonprofit website designs, and these are the best examples from around the web.
1. HeForShe
2. The Obakki Foundation
3. For All Animals
4. ONE DROP
5. Conservation International
6. Audubon
7. GreenWave.org
8. NRDC
9. U.S. Green Building Council
10. Memphis Zoo
11. World Housing
12. Futures Without Violence
13. BuildOn
14. Opportunity International
15. UNHCR
16. Beyond12
17. The Aspen Institute
18. Barr Foundation
19. BE GIRL
20. Full Court Peace
21. Centro Community Partners
22. The Malala Fund
23. Oceana
24. Goldhirsh Foundation
25. Good Thinking
26. Names for Change
27. National Parks Conservation Association
28. The Shoe That Grows
29. Washington Project for the Arts
30. Girls Who Code
31. Liberty Hill Foundation
32. Martha's Table
33. St. Mary’s Center
34. WomenStrong International
35. Better Than Cash Alliance
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