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The Intechnically Savvy Blog

All things Internet: Emerging Technology. Recent Developments. Expert Advice.
A Knowledge-Driven Blog offering Collective Intelligence for Successful Online Business Solutions.

Do You Need a Copywriter?

This may sound weird coming from a writer, but anyone who is literate (and even some semi-literates) can write. So, if you think you can write your own website, you are literally correct. All it takes is taking the time to sit down and do it. But (you knew there was a “but” coming, right?) the fact that you can put words on a page yourself doesn’t...

May 18th, 2012 by Juliana Weiss-Roessler
Posted in Business, Online Marketing

5 Tips for More Effective PPC Landing Pages

When running a pay-per-click advertising campaign, many companies simply link their ads to their home page, but this is a mistake. Your home page has to function for a wide range of visitors – new and existing clients – and should highlight all the services you offer. A good PPC ad targets a specific portion of your audience, usually new clients...

Is Your Website an Antique? How to Bring it to the 21st Century

A website redesign isn’t something that needs to be done every year. However, if your website looks like it (or actually was) built in 1998 using Geocities (which is now only available in Japan), then a website redesign and update is well over due. Here’s how to stop your website from partying like it’s 1999 and bring it into the 21st century: Upgrade...

May 16th, 2012 by Allison Midori Reilly
Posted in How To's, Web Development

How to Get What You Want From Your Web Copywriter

If you’re in business right now, you want to have a web presence. Having a web presence maximizes the number of people you can reach for the money you spend. Especially if you know what you’re doing. This is where web designers, social media gurus, and copywriters come in. Most people wouldn’t hesitate to hire a web designer. After all, building...

May 15th, 2012 by Juliana Weiss-Roessler
Posted in Online Marketing

The History and Future of Search Engine Optimization

I’ve been in the Internet Marketing business for ten years this year, and the funny thing is, I remember the dot com boom, but I was just a teenager using America Online then, and I didn’t know what Search Engine Optimization was. If I had, I would be a wealthy man today. I was a programmer, and in those days, developing search engine optimization...

May 14th, 2012 by Samuel Smith
Posted in Online Marketing, Web Development

Do You Need a Social Media Manager?

It’s getting to the point where social media isn’t a part of every business’s web strategy – it is their strategy. Okay, that’s a bit of an exaggeration, but no one can dispute the amazing growth of social media or its impact on businesses and the way that they interact with their customers. Within the next five years, social media is expected...

May 11th, 2012 by Juliana Weiss-Roessler
Posted in Social Media

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