6 Tools for Optimizing Website Conversions

by in UX

Continued from: ‘Conversion Optimization Tips to Improve Website Performance’

In order to increase your website conversion rate, you need to get more of your visitors to convert. And the key to converting customers is getting the right content to visitors at the right time. This could be a daunting task to attempt manually. Fortunately, there are website optimization services that can help you target visitors with appropriate content that will entice them to convert. Here is a list of six popular tools:

1. Qualaroo

Qualaroo is a service designed to help you improve website conversions by gaining insights into the visitor’s intent/preferences and by creating adaptive offers (targeted calls to action, lead generation forms) to drive conversions in real time.


2. Bounce Exchange

Bounce Exchange is a service that focuses on visitors who don’t convert. It analyzes where a visitor is in the engagement funnel and applies the most effective conversion tactics in your strategy. The service promises to compel confused or disoriented visitors to stay on the site longer, collect unengaged, abandoned visitors, convert cart abandonments in real time, and more. All of the above has a hefty monthly price tag.


3. Picreel

Picreel is a more cost-effective alternative to Bounce Exchange. Their recovery technology constantly monitors the activity of your visitors, and in mere seconds before leaving the website (by hitting the back button or closing the window), they are presented with an offer designed to convert.


4. Exit Monitor

Exit Monitor is another alternative for a lead generation and conversion optimization tool. Like Bounce Exchange and Picreel, it detects the precise moment that a visitor is leaving your website and serves a perfectly timed, targeted offer so the visitor stays and converts to a lead.


5. WebEngage

WebEngage is a service designed to help drive conversions and generate leads from visitors on your website by profiling website visitors, measuring customer satisfaction and push on-demand notifications.


6. OptinMonster

OptinMonster is a service that allows you to create attention-grabbing opt-in forms that convert website visitors to e-mail list subscribers and leads. It also supports A/B Testing and page level targeting.


Next: ‘The Best 5 Tools for Website Usability Testing’

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