100 UX Design Quotes to Inspire and Motivate You

Good design considers users; how they feel, how they think, and how they make decisions. Enter: User Experience (UX) Design. UX Design is vital for creating meaningful, impactful user experiences that turn users into lifelong customers. Still not convinced? We’ve put together a compilation of 100 inspiring, tweetable quotes from some of our favorite influencers and experts in the UX community- even including some from before the term “UX” had been coined. Are we missing any of your favorites? Let us know in the comments! 1. Most business models have focused on self interest instead of user experience. – Tim Cook 

2. Clarity trumps consistency. – Steve Krug 

3. One accurate measurement is worth more than a thousand expert opinions.  – Grace Hopper 

4. One should aim not at being possible to understand, but at being impossible to misunderstand. – Quintilian 

5. Choose the right purpose;  people will be attracted, motivated, & unified. – Robert Wong 

6. If there’s a ‘trick’ to it, the UI is broken. – Douglas Anderson  7. Don't be a complainer; make things better, let it go, or take action to make it better. – Tina Roth Eisenberg 

8. Culture, leadership & employee engagement are the essentials for great customer experience. – Steve Cannon 

9. We need to stop worrying about proving the value of design & just focus on outcomes that provide value. – Denis Weil 

10. A single-pixel display doesn't have to be single-function. – Josh Clark 

11. Photoshop is the most effective way to show your clients what their website will never look like. – Stephen Hay  12. Good UX is good business. – Andrew Kucheriavy 

13. You can find more problems in half a day than you can fix in a month. – Steve Krug 

14. By solving our own most difficult problems, we're potentially creating immense value for everyone else. – Jason Amunwa 

15. When there's a balance between functionality & emotion, the two amplify each other. – Mike Matas 

16. As far as the customer is concerned, the interface is the product. – Jef Raskin 

17. As a programmer you read more code than you write. Keep it readable, commented, consistent & explicit. – Sindre Sorhus 

18. Ease of use may be invisible, but its absence sure isn’t. – IBM  19. We tend to be distracted by the voices in our own heads telling us what the design should look like. – Michael Bierut 

20. You're designing a product for people, & it doesn't matter if it's on Android or iPhone. – Joey Flynn

21. Genius is the ability to reduce the complicated to the simple. – C.W. Ceram 

22. You can't get what you want without giving your customers what they want. – Andrew Kucheriavy 

23. Mobile does not reward feature richness. – Fred Wilson 

24. Good design is about process, not product. – Jared Sinclair  25. Simple sells, simple is usable, & simple scales. – Rand Fishkin 

26. Speak Human. Feedback is for human beings, so address them as such. Use the words your users use. – Dan Saffer 

27. "Markigation" happens when marketing meets navigation. Bad idea. – Lynn Pausic 

28. I get very uncomfortable when someone makes a design decision without customer contact. – Dan Ritzenthaler 

29. Testing with one user early in the project is better than testing with 50 near the end. – Steve Krug  30. Asking users to adopt new behaviors or even modify their existing behaviors is very, very hard. – Khoi Vinh 

31. Usability does not equate to a specific number of clicks, taps, swipes, pinches, flicks. – John Morkes 

32. Any darn fool can make something complex; it takes a genius to make something simple. – Albert Einstein 

33. Your app might be a technological marvel, but don’t forget that it’s people who need to interact with it. – UXPin 

34. Make every detail perfect & limit the number of details to perfect. – Jack Dorsey  35. To be a great designer, you need to look a little deeper into how people think & act. – Paul Boag 

36. You’ve got to start with the customer experience & work backwards to the technology. – Steve Jobs 

37. Usability testing is the killing field of cherished notions. – David Orr 

38. Our websites are fluid, so our processes & workflows need to match. – Brad Frost 

39. When fixing problems, always do the least you can. – Steve Krug 

40. No matter how cool your interface, it would be better if there were less of it. – Alan Cooper  41. Your most unhappy customers are your greatest source of learning. – Bill Gates 

42. Go for the better user experience every time. – Rand Fishkin 

43. The most common user action on a Web site is to flee. – Edward Tufte 

44. UI is the saddle, the stirrups, & the reigns. UX is the feeling you get being able to ride the horse. – Dain Miller 

45. Spend as much time on copy as you do on visuals. – John Zeratsky 

46. One bad experience & poof, customers are history. Sure, you can replace them, but at 5x the cost. – Pavvo Hanninen 47. People ignore design that ignores people. – Frank Chimero 

48. Anything we can do to make things simpler & more transparent is a plus. – Cap Watkins 

49. We do not see things as they are; we see things as we are. – The Talmud 

50. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. – Paul Rand 

51. The best products don’t focus on features, they focus on clarity. – Jon Bolt 

52. The next big thing is the one that makes the last big thing usable. – Blake Ross  53. One problem with conventions: designers are reluctant to take advantage of them. – Steve Krug 

54. Thinking about design is hard, but not thinking about it can be disastrous. – Ralph Caplan 

55. Good design is a lot like clear thinking made visual. – Edward Tufte 

56. A beautiful product that doesn’t work very well is ugly. – Jony Ive 

57. Structure first. Content always. – Mark Boulton 

58. Very often design is the most immediate way of defining what products become in people's minds. – Jony Ive 59. Visual design is about problem solving, not about personal preference or unsupported opinion. – Bob Baxley 

60. If it is both necessary & useful, don’t hesitate to make it beautiful. – Joshua Porter 

61. The way to earn consumer loyalty & competitive advantage is to deliver the most satisfying experience. – Curt Collinsworth 

62. Usability answers the question, "Can the user accomplish their goal?" – Dr. Joyce Lee 

63. Supposing is good, but finding out is better. – Mark Twain 

64. Instructions must die. – Steve Krug  65. You're almost always wrong about your users. – Manik Rathee 

66. We live in a world where engagement with your consumer is critical. The one-to-many paradigm is gone. – iProspect 

67. The information is in the people, not in your head. – Edward T. Hall 

68. Usefulness is the top barrier to user adoption by expert users. – John Morkes 

69. Your old website is the best prototype of your new site. – Hoa Loranger 

70. If a picture is worth 1000 words, a prototype is worth 1000 meetings. – The Kelley Brothers  71. The attributes that make certain products engaging also make them potentially addictive. – Nir Eyal 

72. Omit needless words. – Steve Krug 

73. Good UI design gives users a sense of power that consistently helps them feel in control. – Jim Nielsen 

74. Simplicity is about subtracting the obvious & adding the meaningful. – John Maeda 

75. It takes no skills to make something crappy. Skills are only required to make something great. – Jared Spool 

76. Customers know what’s wrong. They can’t tell you what they want, but they can tell you what’s wrong. – Carly Fiorina  77. To design an easy-to-use interface, pay attention to what users do, not what they say. – Jakob Nielsen  

78. Focus unswervingly on the customer. – Jesse Hertzberg 

79. When creating content, be empathetic above all else. Try to live the lives of your audience. – Rand Fishkin 

80. Design is about 3 dimensions & the 5 senses. – Danielle Sacks 

81. Designers shooting for usable is like a chef shooting for edible. – Aarron Walter 

82. If you think responsive is simple, I feel bad for you son. We got 99 viewports but the iPhone's just 1. – Josh Brewer  83. Design for spread and scale. – Denise Gershbein 

84. If your business isn't mobile friendly, your business is dead. – Jonathan Stark 

85. The trouble with so many of us is that we underestimate the power of simplicity. – Robert Stuberg 

86. Rule of thumb for UX: More options, more problems. – Scott Belsky 

87. Innovate when you know you have a better idea, stick to conventions when you don't. – Steve Krug 

88. Want your users to fall in love with your designs? Fall in love with your users. – Dana Chisnell  89. “Does it better” will always beat “did it first.” – Aaron Levie 

90. Empathy is important to understanding users holistically. – Shlomo Goltz 

91. Simplicity is the ultimate sophistication. – Leonardo da Vinci 

92. The ability to simplify means to eliminate the unnecessary so that the necessary may speak. – Hans Hofmann 

93. Websites that are hard to use frustrate customers, forfeit revenue & erode brands. – Forrester Research 

94. Design based on data brings us back to its essence & will leave out all unnecessary decoration. – Jeanne De Bont  95. Design is not art. It is about crafting solutions to real issues. – Mark Boulton 

96. Your products run for election every day and good design is critical to winning the campaign. – A.G. Lafley 

97. It's about catching customers in the act, & providing highly relevant & highly contextual information. – Paul Maritz 

98. Innovation is often the product of constraint. – Todd Waterbury 

99. Happy talk must die. – Steve Krug 

100. Design should never say, ‘Look at me.’ It should always say, ‘Look at this.' – David Craib