Good design considers users; how they feel, how they think, and how they make decisions. Enter: User Experience (UX) Design. UX Design is vital for creating meaningful, impactful user experiences that turn users into lifelong customers. Still not convinced? We’ve put together a compilation of 100 inspiring, tweetable quotes from some of our favorite influencers and experts in the UX community- even including some from before the term “UX” had been coined. Are we missing any of your favorites? Let us know in the comments!
1. Most business models have focused on self interest instead of user experience. – Tim Cook ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
2. Clarity trumps consistency. – Steve Krug ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
3. One accurate measurement is worth more than a thousand expert opinions. – Grace Hopper ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
4. One should aim not at being possible to understand, but at being impossible to misunderstand. – Quintilian ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
5. Choose the right purpose; people will be attracted, motivated, & unified. – Robert Wong ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
6. If there’s a ‘trick’ to it, the UI is broken. – Douglas Anderson
7. Don't be a complainer; make things better, let it go, or take action to make it better. – Tina Roth Eisenberg ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
8. Culture, leadership & employee engagement are the essentials for great customer experience. – Steve Cannon ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
9. We need to stop worrying about proving the value of design & just focus on outcomes that provide value. – Denis Weil ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
10. A single-pixel display doesn't have to be single-function. – Josh Clark ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
11. Photoshop is the most effective way to show your clients what their website will never look like. – Stephen Hay
12. Good UX is good business. – Andrew Kucheriavy ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
13. You can find more problems in half a day than you can fix in a month. – Steve Krug ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
14. By solving our own most difficult problems, we're potentially creating immense value for everyone else. – Jason Amunwa ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
15. When there's a balance between functionality & emotion, the two amplify each other. – Mike Matas ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
16. As far as the customer is concerned, the interface is the product. – Jef Raskin ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
17. As a programmer you read more code than you write. Keep it readable, commented, consistent & explicit. – Sindre Sorhus ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
18. Ease of use may be invisible, but its absence sure isn’t. – IBM
19. We tend to be distracted by the voices in our own heads telling us what the design should look like. – Michael Bierut ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
20. You're designing a product for people, & it doesn't matter if it's on Android or iPhone. – Joey Flynn ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
21. Genius is the ability to reduce the complicated to the simple. – C.W. Ceram ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
22. You can't get what you want without giving your customers what they want. – Andrew Kucheriavy ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
23. Mobile does not reward feature richness. – Fred Wilson ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
24. Good design is about process, not product. – Jared Sinclair
25. Simple sells, simple is usable, & simple scales. – Rand Fishkin ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
26. Speak Human. Feedback is for human beings, so address them as such. Use the words your users use. – Dan Saffer ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
27. "Markigation" happens when marketing meets navigation. Bad idea. – Lynn Pausic ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
28. I get very uncomfortable when someone makes a design decision without customer contact. – Dan Ritzenthaler ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
29. Testing with one user early in the project is better than testing with 50 near the end. – Steve Krug
30. Asking users to adopt new behaviors or even modify their existing behaviors is very, very hard. – Khoi Vinh ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
31. Usability does not equate to a specific number of clicks, taps, swipes, pinches, flicks. – John Morkes ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
32. Any darn fool can make something complex; it takes a genius to make something simple. – Albert Einstein ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
33. Your app might be a technological marvel, but don’t forget that it’s people who need to interact with it. – UXPin ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
34. Make every detail perfect & limit the number of details to perfect. – Jack Dorsey
35. To be a great designer, you need to look a little deeper into how people think & act. – Paul Boag ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
36. You’ve got to start with the customer experience & work backwards to the technology. – Steve Jobs ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
37. Usability testing is the killing field of cherished notions. – David Orr ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
38. Our websites are fluid, so our processes & workflows need to match. – Brad Frost ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
39. When fixing problems, always do the least you can. – Steve Krug ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
40. No matter how cool your interface, it would be better if there were less of it. – Alan Cooper
41. Your most unhappy customers are your greatest source of learning. – Bill Gates ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
42. Go for the better user experience every time. – Rand Fishkin ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
43. The most common user action on a Web site is to flee. – Edward Tufte ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
44. UI is the saddle, the stirrups, & the reigns. UX is the feeling you get being able to ride the horse. – Dain Miller ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
45. Spend as much time on copy as you do on visuals. – John Zeratsky ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
46. One bad experience & poof, customers are history. Sure, you can replace them, but at 5x the cost. – Pavvo Hanninen
47. People ignore design that ignores people. – Frank Chimero ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
48. Anything we can do to make things simpler & more transparent is a plus. – Cap Watkins ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
49. We do not see things as they are; we see things as we are. – The Talmud ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
50. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated. – Paul Rand ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
51. The best products don’t focus on features, they focus on clarity. – Jon Bolt ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
52. The next big thing is the one that makes the last big thing usable. – Blake Ross
53. One problem with conventions: designers are reluctant to take advantage of them. – Steve Krug ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
54. Thinking about design is hard, but not thinking about it can be disastrous. – Ralph Caplan ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
55. Good design is a lot like clear thinking made visual. – Edward Tufte ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
56. A beautiful product that doesn’t work very well is ugly. – Jony Ive ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
57. Structure first. Content always. – Mark Boulton ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
58. Very often design is the most immediate way of defining what products become in people's minds. – Jony Ive
59. Visual design is about problem solving, not about personal preference or unsupported opinion. – Bob Baxley ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
60. If it is both necessary & useful, don’t hesitate to make it beautiful. – Joshua Porter ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
61. The way to earn consumer loyalty & competitive advantage is to deliver the most satisfying experience. – Curt Collinsworth ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
62. Usability answers the question, "Can the user accomplish their goal?" – Dr. Joyce Lee ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
63. Supposing is good, but finding out is better. – Mark Twain ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
64. Instructions must die. – Steve Krug
65. You're almost always wrong about your users. – Manik Rathee ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
66. We live in a world where engagement with your consumer is critical. The one-to-many paradigm is gone. – iProspect ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
67. The information is in the people, not in your head. – Edward T. Hall ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
68. Usefulness is the top barrier to user adoption by expert users. – John Morkes ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
69. Your old website is the best prototype of your new site. – Hoa Loranger ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
70. If a picture is worth 1000 words, a prototype is worth 1000 meetings. – The Kelley Brothers
71. The attributes that make certain products engaging also make them potentially addictive. – Nir Eyal ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
72. Omit needless words. – Steve Krug ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
73. Good UI design gives users a sense of power that consistently helps them feel in control. – Jim Nielsen ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
74. Simplicity is about subtracting the obvious & adding the meaningful. – John Maeda ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
75. It takes no skills to make something crappy. Skills are only required to make something great. – Jared Spool ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
76. Customers know what’s wrong. They can’t tell you what they want, but they can tell you what’s wrong. – Carly Fiorina
77. To design an easy-to-use interface, pay attention to what users do, not what they say. – Jakob Nielsen
78. Focus unswervingly on the customer. – Jesse Hertzberg ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
79. When creating content, be empathetic above all else. Try to live the lives of your audience. – Rand Fishkin ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
80. Design is about 3 dimensions & the 5 senses. – Danielle Sacks ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
81. Designers shooting for usable is like a chef shooting for edible. – Aarron Walter ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
82. If you think responsive is simple, I feel bad for you son. We got 99 viewports but the iPhone's just 1. – Josh Brewer
83. Design for spread and scale. – Denise Gershbein ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
84. If your business isn't mobile friendly, your business is dead. – Jonathan Stark ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
85. The trouble with so many of us is that we underestimate the power of simplicity. – Robert Stuberg ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
86. Rule of thumb for UX: More options, more problems. – Scott Belsky ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
87. Innovate when you know you have a better idea, stick to conventions when you don't. – Steve Krug ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
88. Want your users to fall in love with your designs? Fall in love with your users. – Dana Chisnell
89. “Does it better” will always beat “did it first.” – Aaron Levie ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
90. Empathy is important to understanding users holistically. – Shlomo Goltz ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
91. Simplicity is the ultimate sophistication. – Leonardo da Vinci ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
92. The ability to simplify means to eliminate the unnecessary so that the necessary may speak. – Hans Hofmann ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
93. Websites that are hard to use frustrate customers, forfeit revenue & erode brands. – Forrester Research ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
94. Design based on data brings us back to its essence & will leave out all unnecessary decoration. – Jeanne De Bont
95. Design is not art. It is about crafting solutions to real issues. – Mark Boulton ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
96. Your products run for election every day and good design is critical to winning the campaign. – A.G. Lafley ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
97. It's about catching customers in the act, & providing highly relevant & highly contextual information. – Paul Maritz ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
98. Innovation is often the product of constraint. – Todd Waterbury ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
99. Happy talk must die. – Steve Krug ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
100. Design should never say, ‘Look at me.’ It should always say, ‘Look at this.' – David Craib