![Manufacturing Website UX Design Case Study](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/intro/lg.jpg?noresize)
![Manufacturing Website UX Design Case Study](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/intro/md.jpg?noresize)
Redesigned Tile
Manufacturer’s Website
Results in Increased Sales
www.mbricotiledecks.com
What happens when one of the fastest-growing tile manufacturer outgrows its website? What happens when they learn that their outdated website is costing them millions in missed sales opportunities and unnecessarily-high customer support expenses? They come to Intechnic.
increase in sales leads
We needed to present ourselves as a more mature company with more in-depth information on the website that could help with sales.
We started off with an ambitious objective of designing a best-in-class manufacturer website for Mbrico. To achieve this vision, we designed a new logo, produced content and marketing copy, created a new product catalog, inspirations gallery, and a dealer locator. The entire user experience had to be perfect.
Logo Design in the
Manufacturing Industry
![Manufacturing Website UX Design Case Study - Logo Process](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/logo-process.png?noresize)
![Manufacturing Website UX Design Case Study - Logo Small](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/logo-small-color.png?noresize)
![Manufacturing Website UX Design Case Study - Logo Black White](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/logo-small-black-white.png?noresize)
![Manufacturing Website UX Design Case Study - Logo](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/logo-large.png?noresize)
Website Design for a Manufacturer
![Macbook Frame](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner/macbook-frame.png?noresize)
![Manufacturing Website UX Design Case Study - Premium decking gives you more to stand on](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-1.jpg?noresize)
![Manufacturing Website UX Design Case Study - Screenshot 1](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-2.jpg?noresize)
![Manufacturing Website UX Design Case Study - Screenshot 2](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-3.jpg?noresize)
![Manufacturing Website UX Design Case Study - Tested by Time](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-4.jpg?noresize)
![Manufacturing Website UX Design Case Study - Easy Installation](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-5.jpg?noresize)
![Manufacturing Website UX Design Case Study - Screenshot 3](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-6.jpg?noresize)
Product Catalog Designed for
Optimal User Experience
![Manufacturing Website UX Design Case Study - Collections](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-7.jpg?noresize)
![Manufacturing Website UX Design Case Study - NAU](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-8.jpg?noresize)
![Manufacturing Website UX Design Case Study - NAU (mobile)](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/iphone-frame.png?noresize)
![Manufacturing Website UX Design Case Study - NAU (iPad)](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-iphone-1.jpg?noresize)
![ipad](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-ipad.png?noresize)
A Manufacturing Website
that tells a Story
![Manufacturing Website UX Design Case Study - Why Mbrico](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-9.jpg?noresize)
![Manufacturing Website UX Design Case Study - Deck](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-10.jpg?noresize)
Product Comparison
Made Easy
![Manufacturing Website UX Design Case Study - Product Comparison](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-11.jpg?noresize)
![Manufacturing Website UX Design Case Study - Product Comparison (iPhone)](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/iphone-frame.png?noresize)
![Manufacturing Website UX Design Case Study - Product Comparison (iPhone)](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-iphone-2.jpg?noresize)
![Manufacturing Website UX Design Case Study - Applications](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-12.jpg?noresize)
![Manufacturing Website UX Design Case Study - Installation](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-13.jpg?noresize)
Achieving Consistent UX
across All Devices
![iphone frame](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/iphone-frame.png?noresize)
![Manufacturing Website UX Design Case Study - Mobile 1](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-iphone-3.jpg?noresize)
![iphone frame](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/iphone-frame.png?noresize)
![Manufacturing Website UX Design Case Study - Mobile 2](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-iphone-4.jpg?noresize)
![iphone frame](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/iphone-frame.png?noresize)
![Manufacturing Website UX Design Case Study - Mobile 3](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-iphone-5.jpg?noresize)
![Manufacturing Website UX Design Case Study - Inspiration Gallery: Residential](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-14.jpg?noresize)
Find a Dealer
Near You
![Manufacturing Website UX Design Case Study - Find a Dealer](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-15.jpg?noresize)
![iphone frame](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/iphone-frame.png?noresize)
![Manufacturing Website UX Design Case Study - Find a Dealer (Mobile)](https://cdn2.hubspot.net/hubfs/439788/intechnic_2017/assets/images/inner-mbrico/screenshot-iphone-6.jpg?noresize)
ROI (Results on Internet)
Did we deliver ROI? You bet! After the website redesign, Mbrico saw:
- Increased sales opportunities for the company and its independent distributors
- Increased product and brand awareness
- Reduced call volume from frustrated website visitors looking for basic product info
increase in sales leads
Intechnic simplified a complex process and delivered a product worth the investment.