With so much content being published online every day, it is harder than ever to capture the attention of online readers. You must be able to produce relevant, interesting copy that can be easily read—or more likely, skimmed. And you’re up against some stiff competition—it’s just as easy to read your article as it is to watch cat videos on YouTube. This is why writing effectively for the web is so important. To help you compete and grab readers’ attention in a world of endless content, here are 50 trusted writing tips for the web.
Plan Before You Write
1. Know what you wish to achieve with your content. Set at least one objective for each piece you write. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
2. Know exactly who you are writing content for- whether you refer to them as readers, visitors, or potential customers. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
3. Know what your readers want and which of their problems you can help solve with your content. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
4. Plan to engage your readers by providing content for each stage of their customer journey. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
![Set at least one objective for each piece you write Set at least one objective for each piece you write](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/Set-at-least-one-objective-for-each-piece-you-write-4.png?width=1024&height=512&name=Set-at-least-one-objective-for-each-piece-you-write-4.png)
Write for Your Readers
5. Create pieces of content that promote action from your readers. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
6. Answer readers' questions throughout your content. Anticipate their needs and provide solutions. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
7. Don't leave your readers with more questions. Have the conversation they came to have. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
8. Speak from experience, not speculation, to instill trust. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
9. Include firsthand experience and results in your content to make your expertise clear. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
10. Establish credibility by substantiating research with credible sources. Include links or citations. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
11. Always include examples: first hand experience, research, statistics, etc. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
12. Propose helpful solutions without pitching anything. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
13. Readers only see what they are looking for. Be clear, and give them what they need. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
Create Easy-to-Consume Content
14. Make it easy for readers to scan your content to find what they are looking for. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
15. Illustrate content where possible and support your messages with images. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
16. Ensure your images do not look like ads. You don't want to ostracize your visitors or readers. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
17. Too much noise takes away from the usefulness of your content, so use multimedia thoughtfully. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
18. Separate your content into easily digestible "chunks" using images or bullet points to break up heavy text. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
19. Bulleted lists work well for listing options or items. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
20. Numbered lists work well for listing step-by-step instructions. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
21. Tables work well to illustrate if-then statements, compare numbers, or answer questions. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
22. Write in concise sections with only one main idea per section. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
![Make it easy for readers to scan your content Make it easy for readers to scan your content](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/Make-it-easy-for-readers-to-scan-your-content-4.png?width=1024&height=512&name=Make-it-easy-for-readers-to-scan-your-content-4.png)
Don't Lose Your Head(ings)
23. Use clear, short, descriptive headings for each section of your content. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
24. Use section headings as an outline for your content so that readers can easily find the information they need. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
25. Parallel the headings in your content to one another, to stay consistent. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
26. Use different levels of headings. The more important something is, the more prominent it should be. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
27. Use content headings to answer questions and introduce key words or messages. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
![Use clear, short, descriptive headings for each section Use clear, short, descriptive headings for each section](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/Use-clear-short-descriptive-headings-for-each-section-4.png?width=1024&height=512&name=Use-clear-short-descriptive-headings-for-each-section-4.png)
Effectively Communicate
28. Maintain a conversational tone in your content to show approachability. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
29. Keep your content positive but avoid unnecessary "happy talk". ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
30. Place important messages near the top of your article or webpage and make them stand out. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
31. Start with key messages and delve deeper with each additional thought. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
32. Match the tone and personality of your content with your topic or subject and audience. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
33. Write usable, manageable, concise pieces of content- not full manuals or handbooks. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
34. Make your content scannable or skimmable, giving out only necessary information. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
35. Where possible, include calls to action (CTAs) or next steps with each piece of content. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
![Maintain a conversational tone in your content Maintain a conversational tone in your content](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/Maintain-a-conversational-tone-in-your-content-4.png?width=1024&height=512&name=Maintain-a-conversational-tone-in-your-content-4.png)
Use Simple, Consistent Language
36. Use "you" rather than "he" or "she" to keep content user-centric and gender-neutral. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
37. Be consistent in your use of "I", "you", and "we" to avoid confusing your reader. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
38. Use "I" for content written from an expert and "we" for content from a group or agency. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
39. Write in active voice rather than passive. Ex: We built the website vs The website was built by us. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
40. Use MS Word scales like Flesch Reading Ease and Flesch-Kincaid Reading Level to measure readability. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
41. Aim to write at a 7th grade reading level to ensure you appeal to all audiences. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
42. Do not over-complicate your content with jargon or acronyms that may not be universally understood. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
![Aim to write at a 7th grade reading level Aim to write at a 7th grade reading level](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/Aim-to-write-at-a-7th-grade-reading-level-4.png?width=1024&height=512&name=Aim-to-write-at-a-7th-grade-reading-level-4.png)
Keep it All Simple
43. Avoid writing in caps because they are more difficult to read quickly. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
44. Only underline links to avoid confusing your reader into thinking something is clickable when it is not. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
45. Use bolded words and italics sparingly, only to show importance or emphasis. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
46. There is no need for repetition if you are writing simply and clearly. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
![Avoid writing in CAPS because they are more difficult to read quickly Avoid writing in CAPS because they are more difficult to read quickly](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/Avoid-writing-in-CAPS-because-they-are-more-difficult-to-read-quickly-4.png?width=1024&height=512&name=Avoid-writing-in-CAPS-because-they-are-more-difficult-to-read-quickly-4.png)
Edit Thoughtfully
47. When editing, read your content aloud. Does it make sense? Do you get caught on any words/phrases? ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
48. Before you publish, double and triple check all facts and links. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
49. Ask a friend or colleage for a final read-through to see if they catch any remaining errors. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
50. When editing, cut out all unnecessary words and only use plain language. ![Click to Tweet Click to Tweet](https://www.intechnic.com/hs-fs/hubfs/Imported_Blog_Media/SmallTwitter-Icon-11_11_15-4.png?width=15&height=14&name=SmallTwitter-Icon-11_11_15-4.png)
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