100 Inbound Marketing Statistics Every Marketer Needs to Know

by in Marketing

The future of marketing is inbound. And it’s really no surprise; any marketing strategy that provides relevant, useful information to people when they want it is destined to outperform annoying, interruptive marketing tactics. But just in case need more evidence, here are 100 marketing statistics to make the case for inbound. Feel free to throw any of these statistics around to impress your friends, amaze your coworkers–or convince your boss that you need to start doing inbound marketing!

Inbound Marketing

  • Inbound marketers double the average site conversion rate, from 6% to 12% total Click to Tweet
  • Website conversion rate is nearly 6x higher for content marketing adopters than
    non-adopters Click to Tweet
  • Inbound practices produce 54% more leads than traditional outbound practices Click to Tweet
  • 84% of audiences age 25 to 34 have left a favorite website due to intrusive advertising Click to Tweet
  • Content marketing produces 3 times more leads per dollar Click to Tweet
  • Inbound marketing costs 62% less per lead than traditional outbound marketing Click to Tweet
  • 43% of B2C marketers with a content strategy considered themselves effective, vs. 33% of those without Click to Tweet
  • 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 Click to Tweet
  • The most-trusted types of online promotional content are peer reviews, natural search results and brand websites Click to Tweet
  • The number of marketers who state they are practicing inbound rose from 60% last year to 85% this year Click to Tweet
  • 13% of marketers concede they don’t do inbound marketing Click to Tweet
100 Inbound Marketing Statistics Every Marketer Needs to Know

Blogging and Content Creation

  • 8% of the time you take to write a blog post should be spent on promoting it Click to Tweet
  • 92% of @Hubspot blog-sourced leads come from old blog posts Click to Tweet
  • 46% of people read blogs more than once a day Click to Tweet
  • Nearly 40% of US companies use blogs for marketing purposes Click to Tweet
  • Most people read 5-10 blogs Click to Tweet
  • 80% of business decision makers prefer to get information in a series of articles versus an advertisement Click to Tweet
  • 61% of consumers say they feel better about a company that delivers custom content Click to Tweet
  • 90% of consumers find custom content useful Click to Tweet
  • 50% of consumer time online is spent engaging with custom content Click to Tweet
  • Blogs give websites on average 434% more indexed pages and 97% more indexed links Click to Tweet
  • Brands that create 15 blog posts per month average 1,200 new leads per month Click to Tweet
  • B2B companies that blog only 1-2x/month generate 70% more leads than those who don’t
    blog Click to Tweet
  • Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads Click to Tweet
  • Companies see 45% growth in traffic when increasing total blog articles from 11-20
    to 21-50 Click to Tweet
  • 79% of companies that have a blog report a positive ROI for inbound marketing Click to Tweet
  • Companies that blog generate 126% more leads than those that don’t Click to Tweet
100 Inbound Marketing Statistics Every Marketer Needs to Know

Lead Generation and Nurturing

  • 48% of marketers build a new landing page for each marketing campaign Click to Tweet
  • 34% of all leads generated by marketers last year came from inbound marketing Click to Tweet
  • Companies with mature lead generation have a 9.3% higher sales quota achievement
    Click to Tweet
  • Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost Click to Tweet
  • Nurtured leads make 47% larger purchases than non-nurtured leads Click to Tweet
  • 67% of B2B marketers that use lead nurturing see a 10% or greater increase in sales opportunities Click to Tweet
  • Research shows that 35-50% of sales go to the vendor that responds first Click to Tweet
  • 25% of marketers who adopt mature lead management processes report that sales teams contact prospects within 1 day Click to Tweet
  • Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads Click to Tweet
100 Inbound Marketing Statistics Every Marketer Needs to Know

Marketing Automation

  • Marketing automation high performers have a lead-to-sale rate 1.6x better than their competitors Click to Tweet
  • Nearly 70% of businesses are either using a marketing automation platform or implementing one Click to Tweet
  • 75% of companies using marketing automation see ROI in just 12 months Click to Tweet
  • Companies that use marketing automation convert 53% more leads Click to Tweet
  • 63% of companies growing faster than their competition use market automation Click to Tweet
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months Click to Tweet
  • The adoption of marketing automation technology is expected to increase by 50% by
    Click to Tweet
  • Marketing automation has seen the fastest growth of any CRM-related segment in the last 5 years Click to Tweet
  • By 2020, customers will manage 85% of their relationship without talking to a human Click to Tweet
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads Click to Tweet
100 Inbound Marketing Statistics Every Marketer Needs to Know

Social Media

  • Companies with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer Click to Tweet
  • Social marketing has a 100% higher lead-to-close rate than outbound marketing Click to Tweet
  • 78% of small businesses attract new customers through social media Click to Tweet
  • 93% of marketers use social media for business Click to Tweet
  • 75% of marketers planned to increase strategic efforts on social media and social networking sites this year Click to Tweet
  • 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media Click to Tweet
  • 80% of US social network users prefer to connect to brands through Facebook Click to Tweet
  • 59% are using social media for 6 hours or more each week Click to Tweet
  • 83% of marketers indicate that social media is important for their business Click to Tweet
  • 42% of marketers say Facebook is critical or important to their business Click to Tweet
  • The number of businesses that say Facebook is critical or important to their business has increased by 75% Click to Tweet
  • 62% of marketers said social media became more important to the marketing campaigns in the last 6 months Click to Tweet
  • Websites using the +1 button generate 3.5x the Google+ visits than sites without the
    Click to Tweet
  • Two of the biggest user groups on Google+ are college students and software
    Click to Tweet
  • 63% of Google+ users are male Click to Tweet
  • Daily Pinterest users have increased by more than 145% since the beginning of 2012 Click to Tweet
  • The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, and design Click to Tweet
100 Inbound Marketing Statistics Every Marketer Needs to Know

Email Marketing

  • Customers who receive email newsletters spend 82% more when they buy from the company Click to Tweet
  • The average email list deteriorates 22.5% per year Click to Tweet
  • 65% prefer emails that contain mostly images vs. 35% who prefer mostly text Click to Tweet
  • 122,500,453,020 emails are sent every hour Click to Tweet
  • Email is almost 40 times better at acquiring new customers than Facebook and Twitter Click to Tweet
  • 80.8% of users report reading email on mobile devices Click to Tweet
  • 12% of people use separate work and personal inboxes Click to Tweet
  • Over 50% of respondents say they read most of their emails Click to Tweet
  • “Secrets” is the most clicked lead nurturing subject line word Click to Tweet
  • “Posts” and “Jobs” are the most clicked subject line words Click to Tweet
  • Click through rate is higher when using the recipient’s first name in the subject line Click to Tweet
  • CTR is higher when using the recipients company name in the subject line over no company mention Click to Tweet
  • 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies Click to Tweet
  • Your most recent subscribers are the most likely to click through Click to Tweet
  • Saturday has the highest CTR at over 9% (Sunday is second just under 9%) Click to Tweet
  • 6 AM has the highest CTR of any hour Click to Tweet
  • Most unsubscriptions come on Tuesdays (0.52% unsubscribe rate) Click to Tweet
  • Clicks by button text: “Click Here” gets the highest % of clicks over “Go” and “Submit” Click to Tweet
  • 89% of marketers said email was their primary channel for lead generation Click to Tweet
100 Inbound Marketing Statistics Every Marketer Needs to Know

Search Engine Optimization (SEO)

  • 70% of the links search users click on are organic, not paid Click to Tweet
  • 60% of all organic clicks go to the top three search results Click to Tweet
  • 75% of search engine users never scroll past the first page of search results Click to Tweet
  • Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50
    Click to Tweet
  • 87% of people today use a search engine and 78% use it to do searches for products and services Click to Tweet
  • Mobile Googling alone will exceed over 27 billion search queries by 2016 globally Click to Tweet
  • SEO leads have a 14.6% close rate as compared to outbound leads at 1.7% Click to Tweet
100 Inbound Marketing Statistics Every Marketer Needs to Know

Conversion Rate Optimization

  • Businesses with 31-40 landing pages got 7x more leads than those with only 1-5 landing pages Click to Tweet
  • Those with 40+ landing pages got 12x more leads than those with only 1-5 landing
    Click to Tweet
  • Conversion rates typically range from 1 to 3 percent Click to Tweet
  • A 20% increase in decision simplicity results in an 86% increase in likelihood to purchase Click to Tweet
  • 80% of traffic goes to the top 10% of landing pages Click to Tweet
  • 61% of customers read online reviews before making a purchase Click to Tweet
  • More than 90% of visitor who read your headline also read your CTA copy Click to Tweet
  • Conversion rates increase when your goals and your users’ goals meet Click to Tweet
  • Long landing pages can generate up to 220% more leads than above the fold
    Click to Tweet
  • Using correct targeting and testing methods can increase conversion rates up to 300% Click to Tweet
  • The average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher Click to Tweet
100 Inbound Marketing Statistics Every Marketer Needs to Know
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Sources: Aberdeen Group, BRANDfog, Business2Community, CEB, Content Marketing Institute, ContentPlus, Conversionista, CSO Insights, Custom Content Council, DemandGen Report, Econsultancy, Eloqua, eMarketer, Focus Research, Forrester Research, Gartner Research, HubSpot, iContact, Infographic Design Team, Kapost, Marketing Score Report, Marketing Sherpa, MarketingExperiments, MarketingProfs, Mashable, McKinsey & Company, MediaPost, Position2, Ragan.com, Relevanza, Remcolandia, RJMetrics, Roper Public Affairs, Sirius Decisions, Social Media Examiner, Steelhouse, The Annuitas Group, TopRank, Unbounce, WordPress Hosting SEO, WordStream