---
title: "Pharma UX Audit: Drive engagement and patient & HCP adoption"
description: A UX Audit identifies friction points for your patients and HCPs and presents an actionable plan that will help to build brand trust and loyalty.
image: https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/thumb_uxaudit-pharma.jpg
---

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UX Audit Healthcare

<https://www.intechnic.com/uxaudit-healthcare#menu>

---

[Why Do a UX Audit?](https://www.intechnic.com/uxaudit-healthcare#why-do-a-ux-audit)[What Is a UX Audit?](https://www.intechnic.com/uxaudit-healthcare#what-is-a-ux-audit)[UX Audit Process](https://www.intechnic.com/uxaudit-healthcare#ux-audit-process)[The Results are Clear](https://www.intechnic.com/uxaudit-healthcare#results)

# UX Audit for Healthcare Websites and Apps

Identify user experience problems and solutions to drive engagement, conversion, and patient and provider adoption

[Schedule a free UX evaluation](https://www.intechnic.com/uxaudit-healthcare#contact)

![](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/PX_image.webp?bigdb&width=1200&height=653&name=PX_image.webp)

![](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/PX_image.webp?bigdb&width=1200&height=653&name=PX_image.webp)

Years   
of Experience

25+

Completed   
Projects

1,150+

Happy User   
Experiences

1,250,000,000+

Who We've Worked With

- ![Johnson & Johnson](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/johnson.png?bigdb&width=248&height=68&name=johnson.png)
- ![Abbot](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/abbott.png?bigdb&width=140&height=68&name=abbott.png)
- ![Janssen](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/janssen.png?bigdb&width=112&height=68&name=janssen.png)
- ![Boston Scientific](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/boston.png?bigdb&width=130&height=68&name=boston.png)
- ![](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/johnson.png?bigdb&width=248&height=68&name=johnson.png)
- ![](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/abbott.png?bigdb&width=140&height=68&name=abbott.png)
- ![](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/janssen.png?bigdb&width=112&height=68&name=janssen.png)
- ![](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/boston.png?bigdb&width=130&height=68&name=boston.png)

Who We've Worked With

- ![Johnson & Johnson](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/johnson.png?bigdb&width=248&height=68&name=johnson.png)
- ![Abbot](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/abbott.png?bigdb&width=140&height=68&name=abbott.png)
- ![Janssen](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/janssen.png?bigdb&width=112&height=68&name=janssen.png)
- ![Boston Scientific](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/logo/boston.png?bigdb&width=130&height=68&name=boston.png)

---

![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/px.gif?mwzjr) ![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/landing/2.audit/decoration.svg?mwzjr) ![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/px.gif?mwzjr) ![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/landing/2.audit/decoration.svg?mwzjr) ![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/px.gif?mwzjr) ![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/landing/2.audit/decoration-2.svg?mwzjr)

## Why Do a UX Audit?

To provide a better user experience for patients and HCPs!  
Recent studies show that patients and providers rely on healthcare websites, but these websites underperform.1-4

- 72 % of websites receive  
  a failing grade3  
   
- 65 % average bounce  
  rate for pharma  
  websites4
- 50 % of digital efforts  
  are spent on  
  re-working and fixing4
- Do not become  
  a part of these  
  statistics.

[Have UX experts review your website](https://www.intechnic.com/uxaudit-healthcare#contact)

Do not become a part of these statistics.

[It's time for a UX Audit when](https://www.intechnic.com/uxaudit-healthcare#references-accordion)

### It's time for a UX Audit when:

- You have never done a UX Audit
- Creating or redesigning a website
- Launching a new medication
- Applying for an FDA approval
- Conducting product lifecycle management
- Recruiting patients for clinical trials

![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/landing/2.audit/image@xs.jpg?mwzjr) ![](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/2.audit/image@xs.jpg?mwzjr&width=720&height=560&name=image@xs.jpg) ![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/px.gif?mwzjr) ![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/landing/2.audit/decoration-xs.svg?mwzjr)

## What Is a UX Audit?

### It's time for a UX Audit when:

- You have never done a UX Audit
- Creating or redesigning a website
- Launching a new medication
- Applying for an FDA approval
- Conducting product lifecycle management
- Recruiting patients for clinical trials

 When a patient sees their doctor, they usually begin by taking vitals and ordering lab work. The Intechnic UX Audit is just like that. It examines an existing website to ensure that it meets patient, caregiver, and provider needs and aligns with your commercial goals.

 Our UX Audit identifies friction points for your patients and HCPs and presents an actionable plan that will help to build brand trust and provide a supportive experience. We conduct our analysis by testing with real users, performing in-depth research, and applying **25+ years** of experience.

[Get a free expert UX review](https://www.intechnic.com/uxaudit-healthcare#contact)

![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/landing/4.process/image-1-xs.jpg?bigdb) ![](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/4.process/image-1-xs.jpg?bigdb&width=720&height=560&name=image-1-xs.jpg)

## UX Audit Process

### What you can expect:

[See what’s included in a UX Audit](https://www.intechnic.com/uxaudit-healthcare#process-accordion)

---

1. 01
   
   Workshop: A deep dive to thoroughly understand your business goals and pain points, so we can build consensus and **future-proof your website**.
2. 02
   
   Industry’s **most comprehensive assessment:** We evaluate your website based on established UX practices, quantitative and qualitative analysis, and competitive analysis.
3. 03
   
   User testing & interviews: We test your website and conduct interviews with **patients and HCPs** to understand their pain points, motivations, and ways to improve their experience.
   
   User testing & interviews:  
   We test your website  
   and conduct interviews  
   with **patients and HCPs** to understand their pain points, motivations,  
   and ways to improve  
   their experience.
4. 04
   
   An actionable report: We take you through the findings and put together a prioritized action list to **deliver quick wins** and strategies to take your website to the next level.

---

### One Size Does Not Fit All.  Our UX Audits Are Tailored  to Meet Your Business Needs

![](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/Brochure_Mockup_1.jpg?bigdb&width=1200&height=580&name=Brochure_Mockup_1.jpg)

Our UX Audit Includes Both **Quantitative & Qualitative Research** to Remove the Guesswork

![](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/landing/1.intro/Brochure_Mockup_1.jpg?bigdb&width=1200&height=580&name=Brochure_Mockup_1.jpg)

[See what’s included in a UX Audit](https://www.intechnic.com/uxaudit-healthcare#process-accordion-2)

- Moderated & unmoderated user testing
- Competitive analysis
- Competitive user testing
- Surveys
- User interviews
- Usability testing
- UX Analysis
- Load-time / Speed test
- Technical evaluation
- NPS/SUS Scoring
- Recommendations sorted by impact
- Live presentation of findings with Q&A
- Discovery workshops
- Stakeholder interviews
- Heuristic evaluation
- ADA (WCAG 2.1) compliance
- W3C HTML/CSS validation
- Google Analytics and Hotjar analysis

[Schedule a free UX evaluation](https://www.intechnic.com/uxaudit-healthcare#contact)

![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/px.gif?mwzjr) ![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/landing/5.results/background@xs.jpg?mwzjr)

![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/landing/5.results/decoration.svg?mwzjr) ![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/landing/5.results/decoration.svg?mwzjr)

## The Results  are Clear

- 92 /100 usability score for patient enrollment for a global healthcare company
- 218 % increase in conversions for a major medical device company

![](https://www.intechnic.com/hs-fs/hubfs/uxaudit_pharma_2023/assets/images/px.gif?mwzjr&width=100&height=100&name=px.gif) ![](https://www.intechnic.com/hubfs/uxaudit_pharma_2023/assets/images/landing/3.testimonials/decoration-xs.svg?mwzjr)

## What Our Clients Say

Intechnic has helped us think about what we can do to best help our particular users; they’re very singularly focused.

Dan X,  
Associate Director,  
Johnson & Johnson

[A user-centric approach can:](https://www.intechnic.com/uxaudit-healthcare#user-centric-accordion)

## A user-centric approach can:

- Build brand trust and loyalty
- Increase medication adherence
- Improve patient outcomes
- Boost meaningful engagement
- Create an empathetic and guided user experience
- Increase patient support program enrollment
- Reduce user frustration and complaints
- Lower healthcare costs & increase efficiency
- Inform HCPs of the latest clinical research
- Reduce website management costs

## SCHEDULE  A FREE  UX EVALUATION

Our UX experts will identify usability issues and make three actionable improvement recommendations as part of a no-obligation, no-cost evaluation.

 Fields with \* are required

Schedule a free consultation

[References](https://www.intechnic.com/uxaudit-healthcare#references-accordion)

### References

1. **AHIP.**   
   [New Study: In the Midst of COVID-19 Crisis, 7 out of 10 Big Pharma Companies Spent More on Sales and Marketing than R&D.](https://www.ahip.org/news/articles/new-study-in-the-midst-of-covid-19-crisis-7-out-of-10-big-pharma-companies-spent-more-on-sales-and-marketing-than-r-d) 2021.
2. **Outsourcing Pharma.**   
   [Pharma Websites: A Top Information Source for Patients.](https://www.outsourcing-pharma.com/Article/2022/03/15/Pharma-websites-a-top-information-source-for-patients-survey) 2022.
3. **Medical Marketing & Media.**   
   [Survey: Patients want more from pharma brand websites.](https://www.mmm-online.com/home/channel/survey-patients-want-more-from-pharma-brand-websites/) 2019.
4. **Conor McKernan.**   
   [12 things the pharma industry can do to improve HCP & patient website engagement.](https://www.linkedin.com/pulse/12-things-pharma-industry-can-do-improve-hcp-patient-website-conor/) 2021.
5. **MarketingProfs.**   
   [https://www.marketingprofs.com/articles/2013/11495/three-deadly-reasons-most-websites-fail](https://www.marketingprofs.com/articles/2013/11495/three-deadly-reasons-most-websites-fail)
6. **Dr. Susan Weinschenk.**   
   [https://www.youtube.com/watch?v=O94kYyzqvTc](https://www.youtube.com/watch?v=O94kYyzqvTc)

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UX Audit

---

1. [Why Do a UX Audit?](https://www.intechnic.com/uxaudit-healthcare#why-do-a-ux-audit)
2. [What Is a UX Audit?](https://www.intechnic.com/uxaudit-healthcare#what-is-a-ux-audit)
3. [UX Audit Process](https://www.intechnic.com/uxaudit-healthcare#ux-audit-process)
4. [The Results are Clear](https://www.intechnic.com/uxaudit-healthcare#results)

[Schedule a Free Consultation](https://www.intechnic.com/uxaudit-healthcare#contact)

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