---
title: Measure and improve digital patient experience with PX Scale toolkit
description: Patient Experience (PX) Scale is the only open-access, peer-reviewed framework that uncovers the core principles of digital patient experience.
image: https://www.intechnic.com/hubfs/intechnic_pxs/assets/manifest/og.png?v2
---

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![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro/background@xs.avif?gmlnd)

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro/person-1@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro/person-3@xs.avif?gmlnd2) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro/person-4@xs.avif?gmlnd2) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro/person-2@xs.avif?gmlnd)

# Patient Experience Scale ( PX )

[![](https://www.intechnic.com/hs-fs/hubfs/intechnic_pxs/assets/images/media/landing/1.intro/andr.jpg?gmlnd&width=80&height=80&name=andr.jpg) Keynote presentation from the Patient & Pharma Conference](https://www.intechnic.com/pxs#30-second-video-overview)

> *I felt like they had my back and were ready to help whenever I needed it.*

> *Having everything I need in one place makes things so much easier.*

> *It was really easy to find all the info to make the right choices for my health.*

> *I was treated like a real person, not just another number in the health system.*

The only **open-access** framework designed to improve the digital Patient Experience, developed scientifically in collaboration with real patients to meet today's needs.

[Download Free Toolkit](https://www.intechnic.com/pxs#contact)[Download Free Toolkit](https://www.intechnic.com/pxs#contact)

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro/logo-mayo-clinic.svg?gmlnd)

Peer reviewed and published by:  
Mayo Clinic Proceedings: Digital Health

![Johnson & Johnson](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Jonson.avif?gmlnd) ![akeega](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/akeega.avif?gmlnd) ![tecvayli](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/tecvayli.avif?gmlnd) ![talvey](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/talvey.avif?gmlnd) ![simponi](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/simponi.avif?gmlnd) ![simponi aria](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/simponiaria.avif?gmlnd) ![xarelto](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/xarelto.avif?gmlnd) ![ponvory](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/ponvory.avif?gmlnd) ![remicade](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/remicade.avif?gmlnd) ![Teleflex](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Teleflex.avif?gmlnd) ![Corza Medical](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Corza.avif?gmlnd) ![American Diabetes Association](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/American.avif?gmlnd) ![Abbott](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Abbott.avif?gmlnd) ![Baylis MedTech](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Baylis.avif?gmlnd) ![Boston Scientific](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Boston.avif?gmlnd) ![STELARA](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Stelara.avif?gmlnd) ![TREMFYA](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Tremfya.avif?gmlnd) ![DARZALEX](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Darzalex.avif?gmlnd) ![RYBREVANT](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Rybrevant.avif?gmlnd) ![ERLEADA](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Erleada.avif?gmlnd) ![SPRAVATO](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Spravato.avif?gmlnd) ![INVEGA](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Invega%20sustenna.avif?gmlnd) ![INVEGA](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Invega%20trinza.avif?gmlnd) ![Johnson & Johnson](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Jonson.avif?gmlnd) ![akeega](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/akeega.avif?gmlnd) ![tecvayli](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/tecvayli.avif?gmlnd) ![talvey](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/talvey.avif?gmlnd) ![simponi](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/simponi.avif?gmlnd) ![simponi aria](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/simponiaria.avif?gmlnd) ![xarelto](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/xarelto.avif?gmlnd) ![ponvory](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/ponvory.avif?gmlnd) ![remicade](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/remicade.avif?gmlnd) ![Teleflex](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Teleflex.avif?gmlnd) ![Corza Medical](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Corza.avif?gmlnd) ![American Diabetes Association](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/American.avif?gmlnd) ![Abbott](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Abbott.avif?gmlnd) ![Baylis MedTech](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Baylis.avif?gmlnd) ![Boston Scientific](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Boston.avif?gmlnd) ![STELARA](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Stelara.avif?gmlnd) ![TREMFYA](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Tremfya.avif?gmlnd) ![DARZALEX](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Darzalex.avif?gmlnd) ![RYBREVANT](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Rybrevant.avif?gmlnd) ![ERLEADA](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Erleada.avif?gmlnd) ![SPRAVATO](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Spravato.avif?gmlnd) ![INVEGA](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Invega%20sustenna.avif?gmlnd) ![INVEGA](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/1.intro-logos/Invega%20trinza.avif?gmlnd) 

<https://www.intechnic.com/pxs#did-you-know>

## Did You Know?

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/2.did-you-know/bg@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/2.did-you-know/bg@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/2.did-you-know/points@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/2.did-you-know/points@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/2.did-you-know/laptop@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/2.did-you-know/laptop@xs.avif?gmlnd)

- 72 % of websites receive a failing grade [1](https://www.intechnic.com/pxs#footnote-1)
- 88 % of users are less likely to return after a bad user experience [2](https://www.intechnic.com/pxs#footnote-2)
- 65 % average bounce rate for pharma websites [2](https://www.intechnic.com/pxs#footnote-2)
- 50 % of digital efforts are spent on re-working and fixing [3](https://www.intechnic.com/pxs#footnote-3)

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-bg@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-bg@xs.avif?gmlnd)

## Do You Want to:

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart@xs.avif?gmlnd)

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-1@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-1@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-2@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-2@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-3@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-3@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-4@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-4@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-5@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-5@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-6@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-6@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-7@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/3.do-you-want-to/chart-7@md.avif?gmlnd)

- **Demonstrate the effectiveness and efficiency of your digital channels?**
- **Build consensus and alignment on your team?**
- **Validate ROI and value of your digital investments?**
- **Quantify and elevate patient centricity?**

[Yes, I want all these things!](https://www.intechnic.com/pxs#contact)

[No, I am happy with our opinion-driven process](https://www.intechnic.com/pxs#30-second-video-overview)

## What do patients want?

The **PX Scale** uncovers the core principles of patients’ digital expectations. It was inspired by Maslow's Hierarchy of Needs and based on hundreds of patient interviews.

- **6 therapy areas**
- **15+ separate studies**
- **200+ patients**

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/portrait@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/portrait@xs.avif?gmlnd) 

[Download PX Scale](https://www.intechnic.com/pxs#contact)

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/pyramid@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/pyramid@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/pyramid-2@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/pyramid-2@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/pyramid-3@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/pyramid-3@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/lines@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/lines@md.avif?gmlnd)

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/portrait@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/4.patients/portrait@md.avif?gmlnd)

- ### Confidence
  
  *“I can tell this website helps patients like me.”*
- ### Simplicity
  
  *“It is easy to navigate and find the information I need.”*
- ### Impact
  
  *“It will improve my health and support me along the way.”*

[Download PX Scale](https://www.intechnic.com/pxs#contact)

By prioritizing patients' needs, your team will empower patients ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/icon-1.avif?gmlnd)![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/icon-1.avif?gmlnd), boost treatment adherence ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/icon-2.avif?gmlnd)![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/icon-2.avif?gmlnd), and improve health outcomes ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/icon-3.avif?gmlnd)![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/icon-3.avif?gmlnd)

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/orbs@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/orbs@xs.avif?gmlnd) 

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/person-2@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/person-2@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/person-1@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/person-1@md.avif?gmlnd)

**PX Scale** is freely available to professionals in the healthcare industry who are committed to patient-centricity. Here is how it works:

### PX  Scale

1. 1
   
   **Evaluate your website or app** with real patients and calculate the score.
2. 2
   
   **Implement improvements** based on the output of the framework.
3. 3
   
   **Celebrate & learn** to demonstrate Patient Experience improvements.

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/bg@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/5.prioritize/bg@xs.avif?gmlnd)

[I Am Committed to Patient Centricity](https://www.intechnic.com/pxs#contact)

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/bg@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/bg@xs.avif?gmlnd)

## Good PX Score = Business Results Worth Celebrating

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart@xs.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/px.gif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-lines-left@md.svg?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/px.gif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-lines-right@md.svg?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-arch@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-arch@md.avif?gmlnd)

1. 1
2. 2
3. 3
4. 4
5. 5
6. 6
7. 7
8. 8
9. 9
10. 10

![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-success-shadow@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-success-shadow@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-fail-shadow@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-fail-shadow@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-success-pointer@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-success-pointer@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-fail-pointer@md.avif?gmlnd) ![](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/chart-fail-pointer@md.avif?gmlnd)

Exceptional  
Score 1 . 0 9.5

- Boost meaningful engagement
- Create an empathetic and guided user experience
- Build brand trust and loyalty
- Reduce website management costs
- Increase medication adherence
- Increase patient support program enrollment
- Improve patient   
  outcomes
- Lower healthcare costs & increase efficiency

[Get your digital score](https://www.intechnic.com/pxs#contact)

- > *The PX Scale helps to align by eliminating guesswork. Now, it's possible to know exactly what patients think about any digital experience and have a clear benchmark to guide all efforts and measure progress. It is a game-changer for building consensus, driving meaningful improvements, and boosting patient satisfaction on their healthcare journey.”*
  > 
  > 
  > 
  > ![Name Title](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/px.gif?gmlnd) ![Name Title](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/quote-avatar-2.avif?gmlnd) Scott Richardson  
  > Healthcare Leader,  
  > former Pfizer
- > *We struggled to build a business case for improving patient experience with measurable results. Using the PX Scale components, Intechnic interviewed real patients, redesigned key websites for patients, and recommended breakthrough improvements. This approach revolutionizes how healthcare companies can modernize digital health solutions and promote health equity. ”*
  > 
  > 
  > 
  > ![Tempor Sunt Aliqua Sunt dolore](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/px.gif?gmlnd) ![Tempor Sunt Aliqua Sunt dolore](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/quote-avatar-3.avif?gmlnd) Stacy Cashman  
  > Digital Patient Experience & UX Advisor,  
  > former Johnson & Johnson
- > *Navigating the complex healthcare ecosystem can be challenging for patients and caregivers. The Patient Experience (PX) scale empowers health care leaders to create a human-centric digital strategy and curate digital solutions that prioritize patient voices while streamlining care journeys for both patients and healthcare providers. The scale is intuitive to understand and discern and the insights are highly applicable across health systems, pharmaceutical companies, and patient care teams. ”*
  > 
  > 
  > 
  > ![Name Title](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/px.gif?gmlnd) ![Name Title](https://www.intechnic.com/hubfs/intechnic_pxs/assets/images/media/landing/6.px-score/quote-avatar-4.avif?gmlnd) Neeraj Kalani  
  > Former Moderna Commercial Executive

## Get the complete open-access toolkit for improving Patient Experience

- Video walkthrough
- PXS questionnaire
- Scoring instructions
- Score benchmarking
- Mayo Clinic Proceedings Digital Health publication

 Fields with \* are required

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---

1 Marketing Profs. Three Deadly Reasons Most Websites Fail. 2019.

2 Conor McKernan. 12 things the pharma industry can do to improve HCP & patient website engagement. 2021.

3 The Trillion Dollar UX Problem: A Comprehensive Guide to the ROI of UX. [https://s3.amazonaws.com/coach-courses-us/public/theuxschool/uploads/The\_Trillion\_Dollar\_UX\_Problem.pdf](https://s3.amazonaws.com/coach-courses-us/public/theuxschool/uploads/The_Trillion_Dollar_UX_Problem.pdf)

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