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New Website for Brunswick Billiards

www.brunswickbilliards.com
Brunswick Billiards has been the most well-known and respected name in the design and manufacturing of pool tables for almost two hundred years. Brunswick Billiards is a legendary name. Some of the famous owners of Brunswick’s tables include Abraham Lincoln, General George Custer, Andrew Carnegie, John D. Rockefeller, William Vanderbilt, Henry Ford, J.P. Morgan, Teddy Roosevelt, Mark Twain, and Frank Sinatra, just to name a few.

Critical issues of national interest— slavery, international relations and the civil war— all were discussed over the slate of a Brunswick table. And when President Eisenhower established Camp David, it was furnished with not one, but four Brunswick tables. Every President since Eisenhower—Kennedy, Nixon, Carter, Clinton—has used those tables.



A legendary name like Brunswick Billiards requires a special website. When Intechnic was tasked with building a new version of the website for Brunswick Billiards, the Project Team has applied all of its energy, technical expertise and artistic talent in the planning, execution and maintenance of every aspect of this project. Every element of the new website was carefully tested and attentively examined to make it a true success.


 
 
The homepage of the new website includes a dynamically updated area highlighting specials and promotions, best sellers, as well as Brunswick news, history of Brunswick, and easy access to various shopping tools.
 
 
 

 
 
The entire Brunswick’s Catalog of Products and Accessories (including quick preview and pricing information) is readily accessible from any page of the website, through an extended navigation. Each product page also contains an extended image gallery.
 
 
 

 
 
Brunswick Billiards offers dozens of pool table models with thousands of configurable options: from table finish and cloth color, to legs and pockets of various styles. The Build Your Own Table developed by Intechnic, allows Brunswick Billiard’s customers to select and visually preview any combination of available table options.
 
 
 

 
 
The website guides customers through the table configuration process by automatically checking availability of various options, as well as updating the resulting price. The customer can then add the table to a shopping cart, at which point a number of matching accessories for the selected table will be recommended.
 
 
 

 
 
Customers can then place their order online with a credit card, at which point their order is processed by Brunswick Billiards, the table is assembled, and the delivery is made by the nearest dealer. The website facilitates the entire process from selecting options and payment processing, to assembling the table and delivering and installing it at the customer’s location.
 
 
 

 
 
The integrated Icovia Space Planner allows customers of Brunswick Billiards to design their game room in a virtual environment, ensure proper positioning of the pool table, and assists with the selection of the appropriate table size and matching accessories.
 
 
 

 
 
The new website also features a dealer locator, allowing customers of Brunswick Billiards to easily locate dealers around the world closest to their location.
 
 
 

 
 
The website contains a treasure trove of information for everyone’s enjoyment, from beginner players to pool enthusiasts: Rules of the Game (8-Ball, 9-Ball, American Snooker, One Pocket, Straight Pool, etc.), Lessons from Ewa Mataya Laurance (former world #1 women's player, and legend of the game), Glossary of Terms, and other news and information from the world of billiards.
 
 
 

 
 
Finally, pool enthusiasts will appreciate a look back at Brunswick passion from another era: History of Pool and Brunswick’s Products, a collection of Vintage Posters & Ads, stories of Famous Owners, and other key moments in the Brunswick Billiards story.
 
 
 

 
 
As impressive as the new website is, the real magic happens behind the curtains. It is where professionals at Brunswick Billiards update the content on the website, maintain the catalog of products, and process incoming orders. The order processing system behind Brunswick Billiard’s new website is one of a kind, going well beyond traditional manual order processing and facilitating optimal assembly and efficient delivery of pool tables to customers around the world.
 
 
 


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