Setting up a Twitter account costs you very little. If you have a knowledgeable employee, and it’s likely that you do, you can have one up and running in a matter of minutes. From there, you can decide how much effort you want to put into it. You can invest time to actively seek followers and post frequently, or you can set it on auto-pilot by connecting it to your blog and just posting links on your site. How much time and effort you put into it is up to you, but just having one available in case people are interested is always a good idea.
Many people believe that only kids are on this social network, but the truth is only 4% of users are under the age of 17. Most users are between the age of 26 and 44. Another interesting fact: 25% of Twitter users follow a brand, and 67% of those brand followers will purchase that specific brand. So getting someone to follow you on Twitter can have a significant impact on their spending habits.
Here are just a few advantages to tapping into that potential audience:
Get instant feedback. When you’re stuck on a product decision, you can ask your customers directly for their opinion. Do they think it should be pink or green? In a matter of minutes, you can sometimes get dozens of responses which can help you to make better decisions for the direction of your company.
Share news. When your company is launching a new service, holding an event, or just has an award to boost, it’s easy to share the information with people who are interested, and then it’s easy for them to share it with people they think will be interested.
Expand your reach. With the power of the “retweet,” people can easily share your message with their following if they think the information is valuable or exciting, allowing more people to learn about your brand or company.
Drive traffic to your site. If visiting your blog isn’t a regular habit for some of your customers, allowing them to sign up for a Twitter feed is a great way to remind them to check out new posts. And of course, occasionally tweets go viral, which can lead to huge traffic boosts.
Of course, these are just a few advantages of having a Twitter account, and the more effort you put into building your following and keeping them engaged, the more benefit you will reap. But just having a passive account that links to blog posts can be a benefit, so why not set one up?