Many small web businesses begin as the brainchild of one person or a very small group of web-savvy people. Because they have the skill-set, they develop everything from the ground up, coding and designing the web page, creating and marketing the product, and dealing with any and all managerial tasks that come up. But that can also lead to the owners becoming bogged down by the task of making changes to your site with less time to focus on growing the business.
Or maybe you have no technical expertise, so you hired a professional to handle the backend. And now every time you need to update the site, you need to pay someone to make a change.
One way to streamline the process is to utilize a content management system. A CMS is basically a one-stop facilitator, making it easier for people who have little knowledge of programming or markup languages to create and control content, edit, and perform a number of important web maintenance functions.
For you and your employees, this means:
- Most updating can be done in-house, cutting web development fees.
- An in-place system where different users can have different roles and responsibilities on the site, giving them only the functionality they need.
- In-house data management and online management will flow more smoothly.
- With coding and technical details covered, the organizational staff can concentrate on content.
- No worries about SEO – most CMS systems include automatic metatagging, keywords, and dynamic text.
Are All Content Management Systems the Same?
Generally, there are three main types for you to choose from, depending on what you think will work better for your business.
Open-source CMS includes things like WordPress, Drupal, and Joomla. They are free to use, and understandable for practically anyone to set up, but may not have all of the functionality you want and by nature don’t have the kind of support that office technophobes might require.
Commercial CMS is purchased from a company and typically has much better support, documentation, and training, but the key word here is purchased. These systems can be quite pricy.
And finally, there’s custom CMS, where you pay to have someone come in and build a system specifically for your company, with all the little tweaks you want. Though great if you plan on doing something relatively unique on the internet, the obvious problem with a system so specific is that it often limits your support options to the person who builds it. If they go out of business or leave your company, it may be tough to change or update things as you grow.
Once you’ve decided on a system and put it in place, you’ll find that making updates to your website is no longer the chore it once was, enabling you and your employees to focus more on growing your company.