Consumers are becoming increasingly savvy at controlling the information overload, and this is especially true on the web. According to HubSpot, over 90% of email users have unsubscribed from mailing lists for which they have previously opted, and 78% of Internet users have abandoned a favorite website because of intrusive advertising
With traditional marketing becoming less effective, industry professionals have been searching for a strategy to diversify their traditional marketing efforts. And there is one. It is called inbound marketing.
Inbound marketing has been proven as one of the best ways to market your website. Recent marketing research has shown that inbound organizations are 4 times as likely to rate their marketing strategy as effective, and those leads are of higher quality and quantity than those generated through traditional marketing.
We’ve compiled our best articles on inbound marketing right here. Take a read through, and you’ll find yourself proficient in inbound marketing in no time!
|What Is the Difference Between Inbound Marketing and Outbound Marketing?
Even though the term “inbound marketing” has been around for a while, there’s still confusion about what it is and how it compares to traditional marketing. In this article, we’ll show you the differences between these two strategies.
|How Does Inbound Marketing Work?
Inbound marketing traffic doesn’t just appear on your website and magically turn into customers. In this article, we explain the inbound methodology and how inbound marketing works in practice.
|How to Use Content Offers for Successful Inbound Marketing
Content is an essential ingredient to any inbound marketing strategy. It’s the glue that ties everything together. In this post, we’ll explore how content is used for visitors, leads, and customers.
|8 Reasons Why You Need to Create More Content
Content has many uses beyond inbound marketing. Here are some other reasons why you should make content creation a permanent part of your marketing strategy.
|Recommended Inbound Marketing Tactics
So, now that you’re sold on content creation for your inbound marketing, we’ll show you some great content ideas to integrate into your campaigns.
No time to read now? Take your reading “to go” by downloading the free eBook below: