Top Ten Tools to Research Your Competition on the Web

by in Strategy

All’s fair in love and war, and business, even those online.  So why not take advantage of the available online tools and use them to check up on your competition?  Some people may see this as downright spying but I’d like to see this in a more positive light, perhaps like a good business practice.  As the saying goes – There’s nothing wrong with a little healthy competition.

Knowing and keeping track of your competition can update you with your company’s standing.  It, in a way, tells you how your business is doing in comparison to others.  If your product is failing, is the market down or is it just you?  What are the other companies doing about it?  Should you do the same?  In the same way you try to learn more about your target market, understanding your competitors can help you answer all these questions.

The very first important thing to do is to find out who your competitors are.  You can actually use the internet and conduct a search for those online companies with similar products or services as yours.  See which other online companies appear in the search result and visit those you think may be a close competition.  You can also create an online survey for your email contacts, family, friends, and their connections to determine who the leading competitors are.  With that, you start your journey to gauging your company’s success online.

To further help your assessment, here are ten useful online tools that can scope out your online competitors:

1. The Wayback Machine

Utilizing this internet archive, you can view the history and evolution of any website or webpage from the year 1996 to the present time.  This is helpful if you choose to track your competitors marketing history and see if they have grown significantly over the years.  You can compare and measure their development with yours.

2. Google Alert

Among the other tools, Google Alert has probably the widest reach.  It’s a simple, easy to use, and most importantly a free mode of checking yourself and your competitors.  All you need to do is fill in the necessary information and the keywords you want to keep track of.  After which you’ll start receiving real- time updates on your competitors’ promotions, sales, and other offers.  Take the giant step in your monitoring efforts and sign up and set up Google Alerts for you and your leading competitors.

3. Google Ad Planner

This tool can not only help you track down competitors but also identify the terms and keywords they are using to boost their sales and search ranking.  Google Ad Planner, more than anything else, can be advantageous in the development of your advertising plans.

4. Social Mention

This is quite similar with Google Alert but solely for social media.  Evidently, you’ll find your strongest and more worthy competition present in various social networks which is why Social Mention can help you big time.  This tool allows you to track and determine what the online public are buzzing about.  It informs you of people’s feedback not only about your product and your company, but also other products, other companies, or any other topic across the social media webosphere.  It’s a very powerful tool that monitors through over 100 social media sites which include Facebook, Twitter, Youtube, and Google Plus.

5. How Sociable 

Like Social Mention, this fascinating web tool can give you a comprehensive comparison of your web standing vis- a- vis your competitors through the various social networks.  Just type in the name or brand and it will automatically measure its online social impact.  How Sociable actually boasts of already having over 250,000 brands measured since the year 2008.

6. Change Detection

It is definitely a plus to be constantly updated on what your competitors are up to.  A minor change in their website can signify something huge like a boost in sales or performance.  Change Detection is the tool that can monitor these page changes.  It notifies you of your competition’s web activities and prompts you of any new developments.

7. Alexa Page Rank 

Alexa offers free web analytics to help you in searching for businesses online and evaluating their presence on the web.  In addition to that, it can optimize your website or page with audits covering Search Engine Optimization, security, performance, tags and so much more.

8. Technorati

 

Technorati is probably the best place to look for blog posts.  Blogs are way of online users to convey their feelings or messages about certain things like a product, a service or even a company.  It is through these blog posts that most online users get feedbacks on a product they wish to purchase or a service they want to avail.  Through Technorati, you can find and read entries about your company and your competitors.

9. Social Crawlytics

Social Crawlytics is fast becoming one of the leaders in social sharing analysis tool.  It is a simple and also free tool that can show you how popular or unpopular your page contents are.  Crawlytics offer a great way for you to learn more about your competitors’ content marketing.

10. SpyFu

With a very interesting and witty name, SpyFu generates the profitable keywords, the best ad copies and many to help you in outranking your competitors.  It claims to be able to increase your website traffic with their smart recommendations.  You can try SpyFu for free before actually subscribing to its reasonably priced plans.

What are your favorite tools for researching your competition online? Let us know in the comments below.

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