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A Knowledge-Driven Blog offering Collective Intelligence for Successful Online Business Solutions.

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Digital Information- We’re Just Getting Started

The internet gives us access to endless streams of data with unwavering potential for discovery and innovation.  What kind of skills do you need to harness the power of the web effectively?  

April 10th, 2012 by Danielle Kogan
Posted in On the Radar, Technology

Why You Should Consider Video for Your Website

The attention span of website visitors is brief. In fact, one study found that users spend less than 60 second on an average site, which is why the most effective content is short and to the point. You need to capture your audience’s attention immediately, or they may move on. That’s why web video is becoming increasingly popular. You can convey...

April 3rd, 2012 by Juliana Weiss-Roessler
Posted in Online Marketing, Videos

The Future Internet: Service Web 3.0

This video illustrates the next generation of Internet services and the impact of seamless connectivity on intelligent audience engagement and media-rich content. Businesses need to provide a constant stream of information and creative strategies for engaging their customers across digital marketing channels.

March 21st, 2012 by Danielle Kogan
Posted in Technology, Videos

7 Simple Steps for Creating a Video Screencast

When introducing new and cutting-edge services, you will always be faced with communication challenges about HOW TO SIMPLY explain what your product/service is about, and how to create buzz around your innovation. There is a great and simple way: VIDEO SCREENCASTS. A Screen cast allows you to create professional videos, without hiring Steven Spielberg. Here...

February 29th, 2012 by Kristina Guzikova
Posted in How To's, Technology, Videos

6 Digital Valentines You Didn’t Know You Could Create Online

1. Starbucks Cup Magic App for Valentine’s Day Send and receive virtual Valentine messages with the Starbucks Cup Magic App. Just scan one of their limited edition Valentine’s Day themed cups to watch your cup come to life.  You can also use the app to buy and send a Starbucks Card eGift! Download for iPhone / Download for Android 2. Send...

February 13th, 2012 by Danielle Kogan
Posted in Favorite Links, On the Radar, Videos

What to Consider When Making Web Videos

More and more, companies are turning to web videos over plain text, even for things like About Us pages. Videos can be inexpensively professionally produced, and they are more engaging and dynamic. There are lots of cool things that you can do with videos that just can’t be done in writing. Plus, there are more people willing to watch a video than...

February 6th, 2012 by Juliana Weiss-Roessler
Posted in Online Marketing, Reviews

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