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Do You Need a Social Media Manager?

It’s getting to the point where social media isn’t a part of every business’s web strategy – it is their strategy. Okay, that’s a bit of an exaggeration, but no one can dispute the amazing growth of social media or its impact on businesses and the way that they interact with their customers. Within the next five years, social media is expected...

May 11th, 2012 by Juliana Weiss-Roessler
Posted in Social Media

Pinterest Part 1 – An Overview

Pinterest is the hottest new social networking site. It’s a combination between Twitter, Tumblr, and Flickr, best described as a micro-blogging photo gallery. Why is Pinterest so popular? The reasons can be condensed into a few key metrics about users and user engagement: Pinterest’s user adoption rate is exploding. In the past 12 months, traffic...

May 1st, 2012 by Samuel Smith
Posted in On the Radar, Online Marketing, Social Media

Should You Forego a Company Website in Favor of a Facebook Page?

An option that many business owners are considering is putting their time and effort into developing a great Facebook page, instead of building a business or company website. The Facebook Page approach has several advantages over the business website, but it’s not for everyone, and in times when available marketing funds are tight, putting more effort...

April 19th, 2012 by Samuel Smith
Posted in Business, Social Media

Crisis Management and Social Media

Many larger, more traditional companies who are used to engaging with consumers under the old media model have stated that they feel like social media has made them lose control, especially when they have to deal with a crisis and are shocked to find how quickly information gets around online. While it is true that today’s world has made it more...

April 16th, 2012 by Juliana Weiss-Roessler
Posted in Online Marketing, Social Media

Social Media Policy for Businesses: 5 MUST-HAVE Essentials

Organizations have been struggling with how to approach social media because it’s still in very early stages, but leveraging social tools for marketing and advertising is only part of the equation. Having a written policy that states rules and regulations for best practices is important because it allows companies to establish boundaries and manage...

March 13th, 2012 by Danielle Kogan
Posted in Business, Social Media

Building Your Business’s Facebook Timeline

While it’s not yet released, Facebook Timeline will soon be available for Facebook Pages, and if your business needs to stay on the cutting edge of social media, you should be ready to upgrade to Timeline the day it’s released. To do this, you’ll have to do some preparation work beforehand, but this article will walk you through what we expect...

March 7th, 2012 by Samuel Smith
Posted in On the Radar, Online Marketing, Social Media

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