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Do You Need a Copywriter?

This may sound weird coming from a writer, but anyone who is literate (and even some semi-literates) can write. So, if you think you can write your own website, you are literally correct. All it takes is taking the time to sit down and do it. But (you knew there was a “but” coming, right?) the fact that you can put words on a page yourself doesn’t...

May 18th, 2012 by Juliana Weiss-Roessler
Posted in Business, Online Marketing

The History and Future of Search Engine Optimization

I’ve been in the Internet Marketing business for ten years this year, and the funny thing is, I remember the dot com boom, but I was just a teenager using America Online then, and I didn’t know what Search Engine Optimization was. If I had, I would be a wealthy man today. I was a programmer, and in those days, developing search engine optimization...

May 14th, 2012 by Samuel Smith
Posted in Online Marketing, Web Development

Local Search Marketing: Why Your Brick And Mortar Business Needs A Web Presence

If you run a local business, you may think that the Internet isn’t well-suited to market your business. After all, one of the biggest complaints we hear is that “We don’t want to target the Internet because 90% of our clicks aren’t local and will never shop here.” It’s a pragmatic assessment of targeted traffic – you want your message...

April 30th, 2012 by Samuel Smith
Posted in Business, Online Marketing

5 Effective Marketing Strategies for Online Brands

If you’re an online brand, it’s all about the marketing. It’s simply not enough to build the website, create SEO-based content, and wait for people to come. You have to let customers know that you are alive and well and ready for business. You have to let consumers know that you have something of value to offer them. Here are four effective marketing...

April 18th, 2012 by Allison Midori Reilly
Posted in Online Marketing

5 Goals for Your Blog in 2012

Did you know that companies that maintain blogs have 55% more website visitors than those that don’t? If there’s one area of your website to focus on, a blog is it. Here are a few goals you can set for your company’s blog in 2012 and ways you can reach them. Post regularly. Many companies have blogs that are rarely updated, and as a result, they...

April 13th, 2012 by Juliana Weiss-Roessler
Posted in Online Marketing

6 Successful Ways to Design a Search Engine Friendly Site

Ranking well on search engines for relevant keywords is what every business wants. One of the best ways to rank and to get found is through business blogging, but another way to ensure that your website is search engine friendly is to design one with SEO in mind. Here are six successful ways to design your website around SEO and have it rank for the...

April 12th, 2012 by Allison Midori Reilly
Posted in Online Marketing, Web Development

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