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The History and Future of Search Engine Optimization

I’ve been in the Internet Marketing business for ten years this year, and the funny thing is, I remember the dot com boom, but I was just a teenager using America Online then, and I didn’t know what Search Engine Optimization was. If I had, I would be a wealthy man today. I was a programmer, and in those days, developing search engine optimization...

May 14th, 2012 by Samuel Smith
Posted in Online Marketing, Web Development

Local Search Marketing: Why Your Brick And Mortar Business Needs A Web Presence

If you run a local business, you may think that the Internet isn’t well-suited to market your business. After all, one of the biggest complaints we hear is that “We don’t want to target the Internet because 90% of our clicks aren’t local and will never shop here.” It’s a pragmatic assessment of targeted traffic – you want your message...

April 30th, 2012 by Samuel Smith
Posted in Business, Online Marketing

6 Successful Ways to Design a Search Engine Friendly Site

Ranking well on search engines for relevant keywords is what every business wants. One of the best ways to rank and to get found is through business blogging, but another way to ensure that your website is search engine friendly is to design one with SEO in mind. Here are six successful ways to design your website around SEO and have it rank for the...

April 12th, 2012 by Allison Midori Reilly
Posted in Online Marketing, Web Development

Using the Google AdWords Keyword Tool to Improve Your Search Rank

Search engine optimization isn’t an exact science. Google, Yahoo, Bing, and other major search engines haven’t revealed the algorithms they use to rank results, and it’s likely they are changing them all the time, improving them and also trying to find ways to combat people who are trying to “game” the system. But one way you can improve...

April 2nd, 2012 by Juliana Weiss-Roessler
Posted in On the Radar, Online Marketing

Why You Should Hire a Professional Writer for Web Copy

A website is often the first way a potential client encounters your company. In the past, they may have turned to the Yellow Pages, but now the fastest way to get the products and services you need is by doing a web search. But what happens after they land on your web page? Do they take a risk and give you a call, or do they click away and move on...

March 16th, 2012 by Juliana Weiss-Roessler
Posted in Business, Online Marketing

Google’s New Index Changes: Way TOO MUCH Social Media

The new Google “Search Plus Your World” index has way too many social media hooks. What Google has decided to do is use what I’m going to have to start calling your “Google+ profile,” that is, your social online identity that Google is trying to craft for you, featuring your Likes, your friends (even the ones you don’t know)...

January 27th, 2012 by Samuel Smith
Posted in How To's, On the Radar, Reviews, Social Media

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