Chicago Web Design & Development.
Servicing Companies Worldwide
Article Marketing Strategies for 2012, 2013, and Beyond
In our last article, we talked about the trends in the Google algorithm for the past ten years, and how they’re constantly devaluing manipulative search engine optimization, like keyword optimization and backlinks from article marketing sites in favor of different signals, like social media, user engagement, and page bounce rates. We recommended...
The History and Future of Search Engine Optimization
I’ve been in the Internet Marketing business for ten years this year, and the funny thing is, I remember the dot com boom, but I was just a teenager using America Online then, and I didn’t know what Search Engine Optimization was. If I had, I would be a wealthy man today. I was a programmer, and in those days, developing search engine optimization...
3 Places to Capture Emails for Email Marketing
Companies are strongly encouraged to diversify their marketing efforts to include a range of traffic-driving channels, including SEO, RSS, Social Media, PPC, and Email Marketing, as companies that fail to properly diversify into all these channels are attempting an “all your eggs in one basket” strategy that can be risky with all the changes...
Pinterest Part 2 – Creating a Brand Tableau
As we discussed in our last article, which provided an overview of Pinterest, the site’s users find value in collecting images that elicit an emotional response. For brands, this is a very powerful motivator. Many brands are built on this same emotional response – it’s impossible to look at a pair of Nike shoes without thinking of athletic victory...
Local Search Marketing: Why Your Brick And Mortar Business Needs A Web Presence
If you run a local business, you may think that the Internet isn’t well-suited to market your business. After all, one of the biggest complaints we hear is that “We don’t want to target the Internet because 90% of our clicks aren’t local and will never shop here.” It’s a pragmatic assessment of targeted traffic – you want your message...
Infographic: Google+ for Business
Google+ is a one of the fastest growing social networks, and if your business doesn’t already have a Google+ page, you could be missing a valuable opportunity to build your online presence, grow connections and enhance your brand. If you’re interested in some of the ways Google+ can help you achieve some of your online business goals, check...





