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Is Your Website an Antique? How to Bring it to the 21st Century

A website redesign isn’t something that needs to be done every year. However, if your website looks like it (or actually was) built in 1998 using Geocities (which is now only available in Japan), then a website redesign and update is well over due. Here’s how to stop your website from partying like it’s 1999 and bring it into the 21st century: Upgrade...

May 16th, 2012 by Allison Midori Reilly
Posted in How To's, Web Development

How to Get What You Want From Your Web Copywriter

If you’re in business right now, you want to have a web presence. Having a web presence maximizes the number of people you can reach for the money you spend. Especially if you know what you’re doing. This is where web designers, social media gurus, and copywriters come in. Most people wouldn’t hesitate to hire a web designer. After all, building...

May 15th, 2012 by Juliana Weiss-Roessler
Posted in Online Marketing

Do You Need a Social Media Manager?

It’s getting to the point where social media isn’t a part of every business’s web strategy – it is their strategy. Okay, that’s a bit of an exaggeration, but no one can dispute the amazing growth of social media or its impact on businesses and the way that they interact with their customers. Within the next five years, social media is expected...

May 11th, 2012 by Juliana Weiss-Roessler
Posted in Social Media

3 Places to Capture Emails for Email Marketing

Companies are strongly encouraged to diversify their marketing efforts to include a range of traffic-driving channels, including SEO, RSS, Social Media, PPC, and Email Marketing, as companies that fail to properly diversify into all these channels are attempting an “all your eggs in one basket” strategy that can be risky with all the changes...

May 10th, 2012 by Samuel Smith
Posted in Online Marketing

6 Common Mistakes Small Businesses Make with Their Web Strategy

“You have to have a web strategy.” These days, that’s an overriding mantra that small businesses hear, to the point that you might feel like you’re going to drive off a cliff if you don’t hurry up and get a website, blog, Twitter account, Facebook business page, and anything else you can think of. While it is true that you need to have a...

May 8th, 2012 by Juliana Weiss-Roessler
Posted in Business, Web Development

Pinterest Part 1 – An Overview

Pinterest is the hottest new social networking site. It’s a combination between Twitter, Tumblr, and Flickr, best described as a micro-blogging photo gallery. Why is Pinterest so popular? The reasons can be condensed into a few key metrics about users and user engagement: Pinterest’s user adoption rate is exploding. In the past 12 months, traffic...


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