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Pinterest Part 2 – Creating a Brand Tableau

As we discussed in our last article, which provided an overview of Pinterest, the site’s users find value in collecting images that elicit an emotional response. For brands, this is a very powerful motivator. Many brands are built on this same emotional response – it’s impossible to look at a pair of Nike shoes without thinking of athletic victory...

May 7th, 2012 by Samuel Smith
Posted in Business, On the Radar, Online Marketing

9 Things to Test Regularly on Your Website

Testing is a crucial part of maintaining a professional website. Without it, you can have a site that looks great to you – but doesn’t really work for anyone else. And the result can be lost revenue. Many companies perform rigorous testing upon their site’s initial launch, and then never revisit it. This is a big mistake. The technology that...

April 24th, 2012 by Juliana Weiss-Roessler
Posted in Technology, Web Development

Making Web 2.0 Work With Your Business

Many things have been said about the Web 2.0 and the vast reality is that majority of businesses that have embraced these social media platforms. Ecommerce has never been this alive and more companies both big and small are employing ways and means to interact with their customers. Needless to say, from a customer’s unique digital experience and...

February 17th, 2012 by Rodolfo Lentejas
Posted in Technology, Web Development

The Web 2.0 Revolution

This second wave of the World Wide Web applications and uses is called Web 2.0. On these platforms, people are able to share information and collaborate in online communities and such. The main difference from the HTML web pages of the first generation which remained static, version 2.0 is able to offer web applications to the Internet user. With Web...

February 16th, 2012 by Rodolfo Lentejas
Posted in Business, Web Development
2

Card2Contact is Bringing Back the Business Card in a Big New Way

I just got rid of my rolodex. That may sound like a weird statement to make in 2012, especially for a guy in the tech industry, but there seemed to be no way to square away the fact that I had hundreds of business cards and was being handed a dozen more every month without any technology solution to manage them. Though I will complain about the efficiency...

February 15th, 2012 by Samuel Smith
Posted in Business, On the Radar, Technology
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How can Software Asset Management Save Your Company Money?

As technology advances it is becoming more and more integrated into everyday business use and, as such, an expense many companies have to tolerate whereas once this was not the case. Software Asset Management is one area that many businesses are not yet aware of that can help save money on the technological front. It goes without saying that whether...

January 6th, 2012 by Guest Author
Posted in Business, Technology

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