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5 Calls-to-Action for Driving Traffic to Your Website

Calls-to-action are elements on your webpage that should prompt your visitors to take action.   Whether it’s a making a purchase, contacting sales, or subscribing to your newsletter, a call-to-action is intended to drive visitors to do something that will engage them with your company, brand, product or service. 5 important calls-to-action include:...

April 20th, 2012 by Danielle Kogan
Posted in Online Marketing, Web Development

6 Simple Ways to Make Web Forms More Usable

Nearly everyone has a web form nowadays, even if it’s just the contact form. However, not all web forms are created equal, and your web form could be doing you more harm than good. If your call to action and your landing page are following best practices, but can’t figure out why people aren’t filling out the form, then the form could be the...

January 26th, 2012 by Allison Midori Reilly
Posted in How To's, Web Development

8 Things Every Website Should Have in 2012

Over 60 percent of small businesses still don’t have a website, but hopefully you’re in the 40 percent that do have one, because 2012 is a few weeks away, and it’s a little 1997 to not have a website by now.  If you already have a website, or are finally going to arrive in the 21st century, then here are eight things that your website should...