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What’s the Difference Between an Article and a Blog Post?

Articles and blog posts – you’ll see the terms used interchangeably, and many people find this confusing. Are they the same thing? Some would argue that they are, while others contend that they have clear and separate definitions. And many even argue that a blog post is a type of article. Who’s right? Unfortunately, they all are! Different websites...

April 25th, 2012 by Juliana Weiss-Roessler
Posted in Online Marketing

5 Effective Marketing Strategies for Online Brands

If you’re an online brand, it’s all about the marketing. It’s simply not enough to build the website, create SEO-based content, and wait for people to come. You have to let customers know that you are alive and well and ready for business. You have to let consumers know that you have something of value to offer them. Here are four effective marketing...

April 18th, 2012 by Allison Midori Reilly
Posted in Online Marketing

5 Goals for Your Blog in 2012

Did you know that companies that maintain blogs have 55% more website visitors than those that don’t? If there’s one area of your website to focus on, a blog is it. Here are a few goals you can set for your company’s blog in 2012 and ways you can reach them. Post regularly. Many companies have blogs that are rarely updated, and as a result, they...

April 13th, 2012 by Juliana Weiss-Roessler
Posted in Online Marketing

4 Steps to a Better Blog

Everyone told you that your company needed a blog, so you tossed one together and put up a few posts, only to discover that no one seems to care. Or maybe you went to the extra trouble of hiring someone to do it professionally. You feel like the content is worthwhile, but for some reason, the people just aren’t coming. What to do? A successful blog...

April 5th, 2012 by Juliana Weiss-Roessler
Posted in Online Marketing

How to Run a Successful Blog Contest

Looking for ways to get new readers or increase engagement with your blog? A contest might just be the thing you are looking for. But before you go running to post one, take some time beforehand to think it through to make sure your hard work pays off in the long run. Step 1: Set a goal. Ultimately, what are you looking for from this contest? An increase...

March 19th, 2012 by Juliana Weiss-Roessler
Posted in How To's, Online Marketing

6 Tips for Affiliate Marketing

There are many ways a blog can bring revenue into a company. For many, the goal is ultimately to get people to purchase their products or sign up for their services, but you can also make money by recommending other non-competing products through affiliate programs. For example, if you are an expert in a field, you can do reviews of books in your area...

February 9th, 2012 by Juliana Weiss-Roessler
Posted in Online Marketing

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