How to Write Reactively, and Why

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Tags: BlogBloggingContentCopywritingWeb Content

You can see the word ‘proactive’ being used everywhere, and so it’s quite understandable why people think that being proactive is always the right way of doing stuff. When it comes to blogging, being proactive might be good, but it’s not always the best solution.

Problem with being proactive
Being proactive means doing things without being prompted. This is all fine, but the problem is that there are many times when you have to write blog posts even when you don’t feel inspired. This means you would churn out posts that are not really perfect, which is never good.

Why reactive?
When you have to develop a successful blog, there is a lot that you have to do. But one thing that you cannot miss is top quality content. Face it- the posts you force out aren’t very good. It’s when you get inspired and write down your ideas, when readers are the most influenced. You cannot force inspiration, and the best blog posts come at the time when you are not looking for them. That’s the whole point of writing reactively.

Problem with being reactive
If you write posts only when you feel inspired, you won’t write frequently enough. Plus, your posts would be inconsistent, which is bad for the blog.

So now the problem is… how do you find the best of both techniques? Write inspired blog posts that read and flow well, but do it in a proactively structured way to build a credible blog that gathers a lot of dedicated readers.

Combining reactive and proactive
To be successful in reactive writing, you need to be proactive in all other areas of your work. You have to support the parts that inspire you. Here is how you can do that:

Schedule: To get best blogging results, make sure you write consistent posts. So make a schedule and follow it. Write it down… or better still, publish it on the blog. This will make you responsible and you would stick to the schedule. So from then on, no matter when you come up with ideas or write your posts, they will be published on the decided days.

Pre written posts: You would feel inspired on some days, and some days would be a total waste of time and space. So try to write at least two week’s content beforehand, so that you always have something to put on the blog. This way, if you have a dry spell for a couple of weeks, your blog would still keep going.

Activate inspiration: Make a list of things that inspire you. The list might include some newsletters, blogs, or websites. Visit them regularly to get inspired. In fact, schedule your visit to these sites.

Combine both strategies and get the benefits of both. This will bring consistency to your creativity, and the result would be topical posts being published on time, leading to a better blog. All the best!