Composing blog content that your readers want to read is the key to getting your blog syndicated or getting return traffic. A few blogs online succeed immensely on this level and have millions of readers, but many others languish in obscurity. Good content markets itself – people will happily share your interesting, funny, or informative articles on their favorite social network, without any prompting from you. What’s the key to a successful blog? The answer is writing what your users want to read.
It is certainly important to deliver factual and informative information, without error, to blog readers. While many succeed in doing so, they lose sight of being light-hearted, funny and even interesting. This is one of the biggest mistakes that bloggers make when it comes to blogging, and it can be extremely detrimental to the amount of traffic that their webpage is receiving.
Think about it; most people have a hard time reading page after page in educational textbooks. It is like a chore to study school material; this is because those books lack substance and they are boring! Few people out there are going to subject themselves to reading tortuously boring content. If you are going to captivate readers, keep them on your webpage, and lure them back in the future you have to hook them, not put them to sleep.
Try to make a point of including humor, personal insight or stories, and similar interesting content while maintaining quality, accurate articles. People don’t want to read articles crammed with a single keyword, articles with a very apparent sales scheme, or articles that are the equivalent of reading a statistics textbook.
When your readers are engaged, you create a mutual relationship. You give them quality, useful, and helpful information. You gain more traffic, advertisement clicks, and possible publicity. Also, fellow bloggers are going to be much more likely to associate with you if your blog is actually good and worth reading. No one is going to be willing to ruin their reputation by sending their own subscribers to a blog that they would not appreciate.
It’s worth noting that news and current events can be a great way to draw readers into your blog, since these are the topics people are interested in reading about. In any case, focus on having substance to your blog and you should see major improvements on your blog’s traffic.