To really be able to create an online presence there are a few things you’re going to need to do. The first reaction for most people faced with this decision process is to try dabbling in everything. They open accounts in all the social networks, start to blog and pay top dollar for a website. This is not necessarily the best way to get the attention you’re looking for. Here are a few things you should take into consideration when looking to market your website.
Before you go too far with your marketing agenda you need to make some decisions about exactly what you want your website to do. To go about doing this you are going to want to use Google Analytics (GA) and set up your goals. The big question to ask yourself when getting started is: What do you want your visitors to do once they reach your site. This can be purchasing a product that your site offers for sale, remaining on your site for a certain length of time, getting a download or signing up for emails.
You don’t just want to jot these goals down in a notebook somewhere; you actually want to take the time to set the goals up through Google Analytics. To do this you will either use your main site or choose to create a new profile by selecting this option. After this is done you will select edit from overview. Under profile settings here you will be able to set up goals.
You can select up to twenty goals. It is best if you divide these goals into sets of no more than five. Each set will revolve around a particular larger goal. You will click on ‘add goal’ and then enter the information in the next page. Keep the information short and relative to the larger goal for organizational purposes. You will also need to select whether it is active or inactive and name the set it belongs with. When you choose the type of goal (as in time spent or purchases made) you will enter a URL address. Usually this is a closing page, such as ‘we appreciate your business,’ and cannot be reached from the rest of the site.
Finally you will select the value of your goal and now you’re ready to begin tracking your progress. If you don’t take the time to be prepared to track your goals you will not know if the marketing you are doing for your site is working.