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Tracking Traffic From Specific Advertising Campaigns In Google Analytics

Before beginning any sort of marketing campaign for your website you will want to take the time to make sure you have a system in place to know if your hard work is useful or not.  At first this may seem like a difficult task but with Google Analytics it can be quite a bit easier than what most people think at first glance. If you are not already...

September 28th, 2011 by Samuel Smith
Posted in Business, Online Marketing

Seeing the Big Picture: A Social Marketing Perspective

The social Web offers a unique opportunity for providing useful information, building relationships, increasing visibility and engaging businesses with consumers.  Since social media marketing is still very much evolving, there’s no better time than now for you to get your feet wet.  The key word to remember is “social,” so get...

September 23rd, 2011 by Danielle Kogan
Posted in Business, Online Marketing, Social Media, Videos
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Why Your Company Should Be on Twitter

Setting up a Twitter account costs you very little. If you have a knowledgeable employee, and it’s likely that you do, you can have one up and running in a matter of minutes. From there, you can decide how much effort you want to put into it. You can invest time to actively seek followers and post frequently, or you can set it on auto-pilot by connecting...

September 19th, 2011 by Juliana Weiss-Roessler
Posted in Business, Online Marketing, Social Media
1

7 Tips to Prevent Credit Card Fraud on Your Site

Credit card fraud is a serious problem for online retailers. Unlike brick and mortar stores, e-merchants are liable for the charge since it is considered a “Card Not Present” sale. And after you’ve been a victim of fraud once, credit card processors often raise their rates due to the increased risk. The good news is that there are many ways to...

September 15th, 2011 by Juliana Weiss-Roessler
Posted in Business, Security
1

What you Should Know Before Switching to VoIP

Our company recently decided to switch from regular telephone lines (AT&T) to VoIP.  I got really involved in the process because I had been interested in VoIP for quite some time, and I thought I would share some of the details about what you need to know – including what VoIP is, and what you need to know before you switch. You may or may...

September 13th, 2011 by Dmitry Andrejev
Posted in Business, Technology
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Maximizing The Value of Google AdWords Ads

Unlike other forms of advertising, where costs are decided up front for per-impression (PPM) or per-click (PPC), the Google AdWords program uses an auction for every search to value the advertisements it will show. Google takes a number of factors into account outside of the maximum bid specified, including the relevance of the keyword, the content...

September 12th, 2011 by Samuel Smith
Posted in Business, Online Marketing

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