You’ve got to agree- character design brightens up a website. Also, it gives it a unique identity. Characters have a friendly approach and they make us feel warm and fuzzy. Here are a few tips to help you get the right character design:
Get hand drawn characters
When you design a website, get hand drawn characters as they give a personal touch. It also encourages visitors to leave comments, as the whole aura of the website becomes casual. But make sure you also offer great content. Characters are there to supplement your content, not to replace it.
If you want to justify the presence of your character, it should focus on the purpose of your website. For example, if your company is into logo designing, your character can have a paint brush in its hand. If you are into blogging, your character can be a nerd. This will give a unique look to your website. Plus, it can be your brand mascot if you become a billionaire someday!
Character next door
It’s best to create something with which your audience can relate. People love characters that have human qualities. To be more specific, people love goofy characters. Drawing such a character will not be easy, but it will certainly be rewarding.
Images deliver any message faster than text, so relate your character to your services. Opening a restaurant website? Make sure your character is a foodie.
If you have a small and simple website, adding a character will change the entire look and feel of it. An attractive character will divert the attention of visitors and your simple website would look really fancy. I once landed on a website where they had a cartoon character whose eyes followed the mouse pointer. Now when I think about the design, it wasn’t too fancy. But I was busy looking at the character and didn’t notice that the rest of the website was actually pretty simple. At that time it seemed like a really fancy website.
Don’t make it a space-filler. Give it a unique identity. Let it steal the hearts of your visitors. It’s not necessary to put the character in the header. You can put it absolutely anywhere. The important point is that it should make your visitors smile.