If you’re trying to draw visitors to your website through search engines, blogs provide a huge boost. Using blogs to periodically add fresh content to your website keeps search engines coming back more often and raise the site in rankings – especially if blog posts are linked to from the homepage providing new content for the homepage. That’s why a big part of Intechnic’s web 2.0 development and social network development has been blogs and is why we’re using them ourselves on our website.
Other interactive features provide a big boost as well because they give users more to do on the site – things like adding friends, participating in forums and sharing videos and playlists. With several popular social networks and services, it also helps to be able to invite people from other social networks and even communicate with them as well, for example using your facebook login to log into your website.