Designing a website for a nonprofit agency is one of the more difficult projects that a design agency can undertake. An effective nonprofit website must raise awareness for a cause, create a sense of urgency around the problem, provoke an emotional response in the visitor, demonstrate the organization’s ability to address the issue, inspire the visitor to take immediate action, and accept donations through the website.
The best nonprofit websites even give visitors a reason to return to the site, such as to sign up for upcoming events, read newly-published reports, etc. All of these tasks must be accomplished without the visitor getting anything tangible in return—except possibly a t-shirt or a tote bag.
Understanding the customer journey to create a superior user experience is, therefore, critical to the success of the website. We have reviewed the user experience (UX) of several nonprofit website designs, and these are the best examples from around the web.
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