A Guide to Online Job Titles: Dissecting the Acronyms

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As though it’s not difficult enough to keep up with the latest tech innovations, you also need to keep up with and master all the terminologies associated with them.  New technologies also mean new jobs with new titles, and with companies transitioning to digital spaces, you’re going to want be two steps ahead when it comes to knowing who’s who in the industry, who’s responsible for making it all work, and who’s responsible for fixing it.

Use this as a general guide for some of the newest job titles and acronyms, and what role they play in a company’s success online.

CAO: Chief Analytics Officer

Title for the senior manager responsible for the analysis of data within an organization.

CDO: Chief Data Officer

Title for manager of enterprise-wide data processing & data mining. The Chief Data Officer typically reports to the CTO or the CEO.

CIO: Chief Information Officer

Title for the head of the information technology group within an organization.  Every CIO position has its own specific job description.

CMO: Chief Marketing Officer

Title of individual responsible for the marketing and sales operations, including media and industry relations, advertising programs, communications, and customer reach.

CNO: Chief Networking Officer

Title for person who manages the social capital of a company. The CNO connects people and businesses within the company, with other companies, as well as with consumers, hence facilitating know-how transfer and information flow, and allowing for profits to grow.

COO: Chief Operating Officer

Title of corporate officer responsible for managing the day-to-day activities of the corporation- usually an executive or senior vice president.

CRM: Customer Relationship Manager

Title for individuals in charge of supporting online and offline communities, awareness campaigns and other cross-organizational activities. The CRM is responsible for managing customer relationships in an organized way.

CSO: Chief Security Officer

Title given to the top security executive responsible for developing strategies designed to protect and defend a company’s information technology assets.

CTO: Chief Technology Officer

Title for executive in charge of scientific and technical issues within a company.

IT Specialist: Information Technology Specialist

Title given to professionals who specialize in providing leadership, expertise, analysis, and advice for the management of departmental technology.

QA Specialist: Quality Assurance Specialist

Title given to individual(s) responsible for planning and implementing systems for ensuring that quality requirements for a product or service are met and fulfilled.

SEM: Social Engine Marketing

Title for individual(s) responsible for developing direct and measurable marketing campaigns, in an effort to convert browsers into buyers.

SMO: Social Media Optimization

Title for individual(s) responsible for implementing changes to optimize a company’s website so that it is more easily linked to, more highly visible in social media searches on custom search engines, and more frequently included and shared in relevant posts on blogs, podcasts, vlogs, and any other digital platforms.