Ranking well on search engines for relevant keywords is what every business wants. One of the best ways to rank and to get found is through business blogging, but another way to ensure that your website is search engine friendly is to design one with SEO in mind. Here are six successful ways to design your website around SEO and have it rank for the keywords you want.
1. Pay Attention to Page Titles – Page titles are what appear at the top of the browser, and are also displayed with search results. Most businesses make the mistake of starting every page title with the company name. Not only is your company name the easiest thing to rank for, but you also lose valuable opportunity to rank for more keywords. Each page on your website should have a unique page title, and each page title should begin with a relevant keyword or phrase (relevant to the content on the page, that is). At most, a page title should have two to three keywords or phrases, with the last one being your company name.
2. Add Meta Descriptions – Writing meta descriptions for each of your web pages doesn’t directly affect SEO, but they appear with your results. So, they do make a difference of whether or not someone clicks on your result. This is also a good place to include a keyword (preferably the one the page is optimizing) since the person will be able to see it in the description.
3. Renew Your Domain Name – If your domain name is set to expire in six months or less, it’s time to get it renewed. Search engines may penalize those that are set to expire soon, because spammers register sites for short amounts of time. Renewing your registration could boost your rankings. And, yes, everyone has to renew, no matter where you bought your domain name.
4. Provide ALT Text for Your Images – Search engines can’t “see” images. But, with ALT text, specific words can be assigned to the pic as an alternative to those who can’t see the images themselves. This is an excellent place for keywords, as search engines do consider them when ranking websites. With images, also include keywords in the title and the caption, as those also help with SEO. Since photos can be so powerful, at least one ought to be included on every page on your site.
5. Use Subheadings – If each page is just one big, fat block of text, then that’s bad for SEO (and readers). It’s really hard to tell in a few seconds what all that content is about. Search engines look at subheadings as possible clues to what the content is about, so break up all that text with keyword-rich subtitles. They not only make all that text easier to read, but it’s also one more chance to optimize your site.
6. Establish Website Security – If something happens to your website, such as malware links, or bad code, or a redirect to a spam site, then your website could be blacklisted from search engines. If it is, then that’s tons of SEO work down the drain, and time that needs to be spent to fix the problem, and to talk to the search engines to put your site back in the results. To establish website security, all you really need to have is a website monitor to look for these sorts of problems.
Search engine optimization is more than in-text keyword ratios and purchasing keyword rich domain names. A search engine friendly site can be achieved without those things by really paying attention to what search engines care about, and thinking about what they do when they rank websites. By designing a website around those things, you’ll have a website that’s ranking for the keywords you want in no time.