By now most people have heard about blogs and blogging, but many still don’t really know that much about the medium beyond what they might have heard from friends, the news, or from a joke on a late night talk show. Because of this, there are a lot of “common knowledge” misconceptions that I’m here to set straight.
Blogs are personal diaries written by teenagers. That may have been true several years ago, but today that’s far from the case. Sure, teenagers are blogging about their dating lives and pets, but so are most major corporations, such as Starbucks, Marriott, and Caterpillar. And most popular blogs are written by professionals or even a staff of professionals.
Just write great content, and readers will come. Providing valuable, entertaining, engaging content is crucial for your blog’s success, but unfortunately, that alone won’t make your audience grow. There are thousands and thousands of blogs out there, so you need to find a way to cut through the clutter. You need to promote that great content that you’re writing.
SEO is the number one reason to have a blog. Many SEO experts will tell you that making regular updates to your website can improve your rankings, and blogging is a great way to provide that. However, many blogs become completely about keyword placement and sound awkward as a result. This can actually hurt your business more than it helps since visitors may be turned off and click away. Paying attention to keyword placement and SEO is important to your business’s growth, but that’s not the only way you can benefit from your blog.
Your goal should always be more traffic. Getting eyeballs over to your site is important, of course. After all, if no one’s reading anything, what’s the point? But your goal shouldn’t be just traffic, it should be the right traffic. If you’re a business owner, this likely means current and potential clients, so make sure your content is aimed at that audience.
Anyone can blog. Okay, technically, that’s true. If you have a basic understanding of computers and the ability to write, you can throw together a blog and put it up for the world to see. But for a business, this is far from the case. Your blog may be the first way a potential customer encounters your company, so it’s important to put your best foot forward. You want to appear professional, so it’s a good idea to hire a professional writer or editor for the job or to let your marketing department handle it.